Search Results - "Herter, Márcia Maurer"

Using mindsets to boost health: how construal level and goal pursuit shape health message effectiveness on cessation behaviors by Maurer Herter, Márcia, Borges, Adilson, Costa Pinto, Diego, Boto Ferreira, Mario, S. Mattila, Anna

“…Purpose This research examines how construal level shapes the effectiveness of rational (vs emotional) messages for inducing cessation behaviors. Concrete…”
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Recycling cooperation and buying status: Effects of pure and competitive altruism on sustainable behaviors by Costa Pinto, Diego, Maurer Herter, Márcia, Rossi, Patrícia, Meucci Nique, Walter, Borges, Adilson

“…PurposeThis study aims to reconcile previous research that has provided mixed results regarding motivation for sustainable behaviors: pure altruism…”
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On the Relation Between Over-Indebtedness and Well-Being: An Analysis of the Mechanisms Influencing Health, Sleep, Life Satisfaction, and Emotional Well-Being by Ferreira, Mário B, de Almeida, Filipa, Soro, Jerônimo C, Herter, Márcia Maurer, Pinto, Diego Costa, Silva, Carla Sofia

“…This paper aims to explore the association between over-indebtedness and two facets of well-being - life satisfaction and emotional well-being. Although prior…”
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Green consumer values: how do personal values influence environmentally responsible water consumption by Pinto, Diego Costa, Nique, Walter Meucci, Añaña, Edar da Silva, Herter, Márcia Maurer

“…The present research analyses how personal values influence environmentally responsible water consumption in Brazil. This research reports a four-part study…”
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“Man, I Shop Like a Woman!” The Effects of Gender and Emotions on Consumer Shopping Behaviour Outcomes by Herter, Márcia Maurer, dos Santos, Cristiane Pizzutti, Costa Pinto, Diego

“…Purpose Research suggests that women demonstrate higher levels of shopping satisfaction, recommendation, return intentions, and hedonic shopping than men…”
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Using artificial intelligence to overcome over-indebtedness and fight poverty by Boto Ferreira, Mário, Costa Pinto, Diego, Maurer Herter, Márcia, Soro, Jerônimo, Vanneschi, Leonardo, Castelli, Mauro, Peres, Fernando

“…This research examines how artificial intelligence may contribute to better understanding and to overcome over-indebtedness in contexts of high poverty risk…”
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Can luxury brands be ethical? Reducing the sophistication liability of luxury brands by Costa Pinto, Diego, Herter, Márcia Maurer, Gonçalves, Dilney, Sayin, Eda

“…Past research suggests that consumers may negatively evaluate luxury brands that engage in corporate social responsibility (CSR) because they do not perceive a…”
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Emojis as heuristic cues: The multifaceted role of emojis in online service interactions by Shuqair, Saleh, Pinto, Diego Costa, Herter, Márcia Maurer, Mattila, Anna

“…Recent technological advances have allowed businesses to adopt emojis when interacting with consumers. To gain in‐depth theoretical and managerial insight into…”
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Rethinking Emotions and Destination Experience: An Extended Model of Goal-Directed Behavior by Huseynov, Kamran, Costa Pinto, Diego, Maurer Herter, Márcia, Rita, Paulo

“…This research aims to extend the model of goal-directed behavior, by deepening its emotional path and including new variables to predict tourist behavioral…”
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Does crowdsourcing necessarily lead to brand engagement? The role of crowdsourcing cues and relationship norms on customer-brand relationships by Herter, Márcia Maurer, Shuqair, Saleh, Pinto, Diego Costa, Mattila, Anna S., Zandonai Pontin, Paola

“…Purpose This paper aims to examine how the relationship norms established between customers and brands influence customer perceptions of crowdsourcing (vs…”
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How relationship norms and task complexity affect consumer perceptions of quality in crowdsourcing by Shuqair, Saleh, Herter, Márcia Maurer, Pinto, Diego Costa, Mattila, Anna S.

“…Although prior research indicates that crowdsourcing is primarily beneficial for companies, this work reveals, across three studies, that quality perceptions…”
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Traditionscapes in emerging markets: How local tradition appropriation fosters cultural identity by Dalmoro, Marlon, Costa Pinto, Diego, Herter, Márcia Maurer, Nique, Walter

“…PurposeThis research aims to develop and test the traditionscapes framework in which consumers appropriate local traditions as a resource to foster cultural…”
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The power of sophistication: How service design cues help in service failures by Terres, Mellina da Silva, Herter, Márcia Maurer, Costa Pinto, Diego, Mazzon, José A.

“…By analyzing three experimental studies, this research tests how and when sophisticated service environment designs (compared to modest service designs) can…”
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Customer engagement in social media: a framework and meta-analysis by de Oliveira Santini, Fernando, Ladeira, Wagner Junior, Pinto, Diego Costa, Herter, Márcia Maurer, Sampaio, Claudio Hoffmann, Babin, Barry J.

“…This research examines customer engagement in social media (CESM) using a meta-analytic model of 814 effect sizes across 97 studies involving 161,059…”
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Which emotions make you healthier? The effects of sadness, embarrassment, and construal level on healthy behaviors by Herter, Márcia Maurer, Borges, Adilson, Pinto, Diego Costa

“…•Not all negative emotions influence similarly healthy behavioral intentions.•Construal level moderates specific emotions effects on healthy…”
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Retail crowding: meta-analysis of contextual and cultural moderators by de Oliveira Santini, Fernando, Ladeira, Wagner Junior, Pinto, Diego Costa, Herter, Marcia Maurer, Mattila, Anna S, Perin, Marcelo Gattermann

“…PurposeAlthough academics and retail managers share a common belief that crowded stores generate more sales, there is a growing concern about the negative…”
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“It was not that long!”: The effects of the in-store TV screen content and consumers emotions on consumer waiting perception by Borges, Adilson, Herter, Márcia Maurer, Chebat, Jean-Charles

“…This paper explores the effects of retail environment distracters (TV screens) in reducing consumers׳ perceived waiting time and improving waiting…”
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Green consumers and their identities: how identities change the motivation for green consumption by Costa Pinto, Diego, Nique, Walter Meucci, Maurer Herter, Marcia, Borges, Adilson

“…This research aims to fill the gap in green consumption literature from the perspective of values as types of intentions and identity‐based motivation. In two…”
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A meta‐analysis on the psychological and behavioral consequences of nostalgia: The moderating roles of nostalgia activators, culture, and individual characteristics by Santini, Fernando de Oliveira, Lim, Weng Marc, Ladeira, Wagner J., Costa Pinto, Diego, Herter, Márcia M., Rasul, Tareq

“…While previous research suggests that nostalgia can stimulate future‐oriented motivation and goal pursuit, the presence of conflicting findings complicate our…”
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Going green for self or for others? Gender and identity salience effects on sustainable consumption by Costa Pinto, Diego, Herter, Márcia M, Rossi, Patricia, Borges, Adilson

“…The aim of this study is to explore the effects of gender and salient identity on sustainable consumption. In particular, this research investigates how gender…”
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