Search Results - "Herr, Paul M"

Beauty and the Beholder: Toward an Integrative Model of Communication Source Effects by Kang, Yong‐Soon, Herr, Paul M.

“…We present a framework applicable to market communications that prominently feature the message source, with little or no argumentation. Based on dual‐process…”
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Attitudinal Balance and Cause-Related Marketing: An Empirical Application of Balance Theory by Basil, Debra Z., Herr, Paul M.

“…We examine the effects of pre-existing organizational attitudes on consumer response to cause-related marketing (CRM) alliances, using a Balance Theory…”
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Meaningless procedures can be meaningful for information security: consumer use of single and multiple cues in information security inferences by Park, Yong-Wan, Herr, Paul M., Kim, Byung Cho

“…Exchanging and transferring digital information is an essential process in marketing. While digital information security has become a critical success factor,…”
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Asymmetric Association of Liking and Disliking Judgments: So What’s Not to Like? by Herr, Paul M., Page, Christine M.

“…We find that liking and disliking judgments appear asymmetrically linked in memory. In experiment 1 liking queries about objects were answered faster than…”
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Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective by Herr, Paul M., Kardes, Frank R., Kim, John

“…The effects of word-of-mouth (WOM) communications and specific attribute information on product evaluations were investigated. A face-to-face WOM communication…”
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From Bye to Buy: Homophones as a Phonological Route to Priming by Davis, Derick F., Herr, Paul M.

“…Words prime semantic and conceptually related associates and concepts. This article documents a novel route of priming disparate meanings relevant to consumer…”
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Priming Price: Prior Knowledge and Context Effects by Herr, Paul M.

“…Category priming has recently stirred the interest of judgment researchers. By unobtrusively presenting exemplars of a category, that category becomes…”
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Affective Influences on Evaluative Processing by Herr, Paul M., Page, Christine M., Pfeiffer, Bruce E., Davis, Derick F.

“…The past three decades have seen considerable debate about affect’s influence on judgment. In three experiments, following manipulations of incidental,…”
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The effect of disfluency on consumer perceptions of information security by Park, Yong-Wan, Herr, Paul M., Kim, Byung Cho

“…Three experiments investigated the role of metacognitive experience in perceptions of information security. Fluency was manipulated via technical versus…”
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Time and Distance: Asymmetries in Consumer Trip Knowledge and Judgments by Kang, Yong‐Soon, Herr, Paul M., Page, Christine M.

“…We find that for shopping trip decisions, consumers’ driving time knowledge (how long it takes to get there) is both more accessible from memory and more…”
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An Investigation of the Processes by Which Product Design and Brand Strength Interact to Determine Initial Affect and Quality Judgments by Page, Christine, Herr, Paul M.

“…Prior research on product design has focused predominantly on the importance of product aesthetics in generating favorable consumer response. Interestingly,…”
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Debiasing omission neglect by Kardes, Frank R., Posavac, Steven S., Silvera, David, Cronley, Maria L., Sanbonmatsu, David M., Schertzer, Susan, Miller, Felicia, Herr, Paul M., Chandrashekaran, Murali

“…Two experiments investigated the effectiveness of two new procedures for improving judgment by increasing sensitivity to missing information. When consumers…”
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Motivated Search: Effects of Choice Accountability, Issue Involvement, and Prior Knowledge on Information Acquisition and Use by Lee, Hanjoon, Herr, Paul M, Kardes, Frank R, Kim, Chankon

“…The present experiments explore the impact of two types of motives (choice accountability and issue involvement) and prior knowledge on information search and…”
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Choice Based on Goals by van Osselaer, Stijn M. J., Ramanathan, Suresh, Campbell, Margaret C., Cohen, Joel B., Dale, Jeannette K., Herr, Paul M., Janiszewski, Chris, Kruglanski, Arie W., Lee, Angela Y., Read, Stephen J., Russo, J. Edward, Tavassoli, Nader T.

“…This article introduces a goal-based view of consumer choice in which (1) choice is influenced by three classes of goals (consumption goals, criterion goals,…”
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Impact of Dominance and Relatedness on Brand Extensions by Herr, Paul M., Farquhar, Peter H., Fazio, Russell H.

“…This research investigated how a consumer's cognitive structure for a brand in a given product category affects the possible transfer of associations to other…”
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Consequences of Priming: Judgment and Behavior by Herr, Paul M

“…Two experiments investigated the judgmental and behavioral consequences of priming a social category. In the first experiment, assimilation and contrast…”
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The impact of menu size on calorie estimation by Kim, Junghyun, Lee, Yong Kyu, Herr, Paul M.

“…Consumers seeking to maintain a healthy diet commonly estimate their daily caloric intake. Despite the importance of accurate calorie estimation, contextual…”
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How many factors in factor analysis? New insights about parallel analysis with confidence intervals by Iacobucci, Dawn, Ruvio, Ayalla, Román, Sergio, Moon, Sangkil, Herr, Paul M.

“…Factor analysis is an extremely popular model for scale development prior to other modeling in much research in business and the social sciences. A central…”
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Whither Fact, Artifact, and Attitude: Reflections on the Theory of Reasoned Action by Herr, Paul M.

“…In response to Fishbein and Middlestadt's (1995) study, the theory of reasoned action is evaluated in the context of general attitude theory. Although the…”
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Dangerous Donations? The Effects of Cause-Related Marketing on Charity Attitude by Basil, Debra Z., Herr, Paul M.

“…How might cause-related marketing affect attitudes toward the charity involved? Could charity attitudes be harmed? These questions were addressed in a…”
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