Search Results - "Hayes, Jameson"

The Influence of Consumer–Brand Relationship on the Personalized Advertising Privacy Calculus in Social Media by Hayes, Jameson L., Brinson, Nancy H., Bott, Gregory J., Moeller, Claire M.

“…Advertisers increasingly use personalized advertising that is tailored to consumers based on data concerning their preferences and behaviors, which is gained…”
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A Multimodal Emotion Perspective on Social Media Influencer Marketing: The Effectiveness of Influencer Emotions, Network Size, and Branding on Consumer Brand Engagement Using Facial Expression and Linguistic Analysis by Holiday, Steven, Hayes, Jameson L., Park, Haseon, Lyu, Yuanwei, Zhou, Yang

“…Social media influencers rely on emotional connection to maintain and grow their followings and have value for brands. To date, however, no research has…”
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Corporate social responsibility & the advertising strategic planning process: a literature review & research agenda by Hayes, Jameson L., Holiday, Steven, Park, Haseon

“…Global consumers are increasingly expecting brands to strive to positively impact the communities and societies in which they exist. Marketers are taking heed,…”
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How advertising relevance and consumer-Brand relationship strength limit disclosure effects of native ads on Twitter by Hayes, Jameson L., Golan, Guy, Britt, Brian, Applequist, Janelle

“…Present research builds upon native advertising research by examining the roles of advertising message relevance, consumer-brand relationship strength, and…”
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From Purchasing Exposure to Fostering Engagement: Brand-Consumer Experiences in the Emerging Computational Advertising Landscape by Araujo, Theo, Copulsky, Jonathan R., Hayes, Jameson L., Kim, Su Jung, Srivastava, Jaideep

“…Over the past 40 years, we have witnessed seismic shifts in advertising planning and buying processes. Due in no small part to the emergence of digital media,…”
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Brands, Friends, & Viral Advertising: A Social Exchange Perspective on the Ad Referral Processes by Hayes, Jameson L., King, Karen Whitehill, Ramirez, Artemio

“…Advertisers worldwide are designing advertising with an eye toward viral activity particularly within social networking sites such as Facebook. Yet, little is…”
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Can Social Media Listening Platforms' Artificial Intelligence Be Trusted? Examining the Accuracy of Crimson Hexagon's (Now Brandwatch Consumer Research's) AI-Driven Analyses by Hayes, Jameson L., Britt, Brian C., Evans, William, Rush, Stephen W., Towery, Nathan A., Adamson, Alyssa C.

“…Practitioners and scholars increasingly employ social media listening platforms (SMLPs) driven by artificial intelligence (AI) to extract actionable insights…”
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Trends in Advertising Research: A Longitudinal Analysis of Leading Advertising, Marketing, and Communication Journals, 1980 to 2010 by Kim, Kyongseok, Hayes, Jameson L., Avant, J. Adam, Reid, Leonard N.

“…This study provides a longitudinal content analysis of advertising research articles in 17 top-tier advertising, marketing, and communication journals…”
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The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour by Hayes, Jameson L., Shan, Yan, King, Karen Whitehill

“…This study addresses gaps in our understanding of viral advertising by examining the following questions: (1) how do brand relationships, interpersonal…”
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Exploring sharing behaviors across social media platforms by Ham, Chang-Dae, Lee, Joonghwa, Hayes, Jameson L, Bae, Young Han

“…Increasingly, consumers are simulcasting branded content across multiple, interconnected social media platforms creating a complex social media ecosystem…”
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Continuing a community of practice beyond the death of its domain: examining the Tales of Link subreddit by Britt, Brian C., Britt, Rebecca K., Hayes, Jameson L., Oh, Jeyoung

“…Communities of practice (COPs) have become increasingly important across a wide range of casual and business contexts, including innovative technical product…”
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Do Influencers Influence? A Meta-Analytic Comparison of Celebrities and Social Media Influencers Effects by Lee, Jiyoung, Walter, Nathan, Hayes, Jameson L., Golan, Guy J.

“…The emergent body of scholarship on social media influencers (SMIs) highlights their potential to yield positive brand advertising outcomes. However, the…”
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Oral Healthcare Implications of Dedicated Online Communities: A Computational Content Analysis of the r/Dentistry Subreddit by Britt, Brian C., Britt, Rebecca K., Hayes, Jameson L., Panek, Elliot T., Maddox, Jessica, Musaev, Aibek

“…The current study explores communication expressed by participants in a subreddit surrounding oral health care, moderated by dentists and dental hygienists…”
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Using targeted betweenness centrality to identify bridges to neglected users in the Twitter conversation on veteran suicide by Britt, Brian C., Hayes, Jameson L., Musaev, Aibek, Sheinidashtegol, Pezhman, Parrott, Scott, Albright, David L.

“…There are many real-world contexts in which it would be invaluable to identify intermediaries who serve as bridges for specified dyads. For instance, with…”
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Looking Backward, Looking Forward: A Systematic Review of 20 Years of Research and Commentary Published by Journal of Advertising Education by Wirtz, John G., Hayes, Jameson L., Shan, Yan

“…This article presents a systematic analysis of all refereed articles, research reports and invited commentaries (N = 197) published in the Journal of…”
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Enhancing Trustworthiness of Qualitative Findings: Using Leximancer for Qualitative Data Analysis Triangulation by Lemon, Laura L, Hayes, Jameson

“…This paper offers an approach to enhancing trustworthiness of qualitative findings through data analysis triangulation using Leximancer, a text mining software…”
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The Social Exchange of Viral Ads: Referral and Coreferral of Ads Among College Students by Hayes, Jameson L., King, Karen Whitehill

“…Taking a consumer centric approach, this study investigates the social processes central to ads going viral. Specifically, insights into the intertwining roles…”
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The cause effect: the impact of corporate social responsibility advertising on cause consumer engagement behavior after brand affiliation ceases by Holiday, Steven, Hayes, Jameson L., Britt, Brian C., Lyu, Yuanwei

“…Brands often engage in cause involvement out of a sense of social responsibility. While these associations with causes can positively impact brand equity,…”
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Social Media Data Mining in Public Relations Research by Britt, Brian C., Hayes, Jameson L., Holiday, Steven, Lyu, Yuanwei

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Biometric Tools in a Computational Advertising Context: An Overview of Use and Application by Read, Glenna L., Holiday, Steven, Hayes, Jameson L., Britt, Brian C.

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