Search Results - "Hayden, Samantha J"
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Marketing to the American entrepreneur
Published in Journal of research in marketing and entrepreneurship (06-07-2012)“…Purpose - At the marketing entrepreneurship interface, most research concerns how entrepreneurs market their businesses, rather than how advertisers market to…”
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Marketing to the American entrepreneur: Insights and trends from mass‐market print magazine advertising
Published in Journal of research in marketing and entrepreneurship (06-07-2012)Get full text
Journal Article