Search Results - "Hasford, Jonathan"

Emotional Calibration and Salesperson Performance by Kidwell, Blair, Hasford, Jonathan, Turner, Broderick, Hardesty, David M., Zablah, Alex Ricardo

“…The authors propose that the emotional intelligence–sales performance link can be better understood by considering a salesperson’s confidence in how they use…”
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Teach a Man to Fish: The Use of Autonomous Aid in Eliciting Donations by Waites, Stacie F., Farmer, Adam, Hasford, Jonathan, Welden, Roman

“…Nonprofit organizations often position their charitable efforts as fulfilling the immediate needs of those who are disadvantaged (termed “immediate aid…”
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More Than a Feeling: Emotional Contagion Effects in Persuasive Communication by HASFORD, JONATHAN, HARDESTY, DAVID M., KIDWELL, BLAIR

“…The authors develop an affect-as-information model to explain how targeted emotions used in persuasion can influence unrelated products and brands that are…”
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Deliberation or distraction: How the presentation format of choice information impacts complex decision making by Hasford, Jonathan, Hardesty, David M., Kidwell, Blair

“…The authors extend unconscious thought theory by investigating how differences in the presentation of information affect subsequent conscious and unconscious…”
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The allure of arrogance: How relationship formation motives enhance consumer preferences for arrogant communications by Senyuz, Aysu, Hasford, Jonathan

“…Recent studies of persuasion have offered an evolutionary perspective of how emotions influence consumer behavior. Yet, within this evolutionary framework,…”
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The oversharenting paradox: when frequent parental sharing negatively affects observers’ desire to affiliate with parents by Klucarova, Sona, Hasford, Jonathan

“…Modern-day parents increasingly engage in sharing of their children’s information and photos on social media. However, when parents post about their children…”
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Mixing customer ingratiation into evaluation: How service providers judge and evaluate rideshare experiences by Xiao, Yazhen, Hasford, Jonathan

“…Whereas consumer satisfaction is critical for the success of services, we research how providers evaluate customers in the sharing economy represented by the…”
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Should I think carefully or sleep on it?: Investigating the moderating role of attribute learning by Hasford, Jonathan

“…An emerging debate in the judgment and decision making literature has focused on whether unconscious thought can improve complex decision making beyond…”
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Responsible you, despicable me: Contrasting competitor inferences from socially responsible behavior by Hasford, Jonathan, Farmer, Adam

“…An increasing number of products are emphasizing corporate social responsibility (CSR) as a point of differentiation. Despite this growth, however, research…”
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Happy Wife, Happy Life: Food Choices in Romantic Relationships by HASFORD, JONATHAN, KIDWELL, BLAIR, LOPEZ-KIDWELL, VIRGINIE

“…The authors extend research on dyadic decision making by examining how relationship partners influence consumer eating patterns. Using research from…”
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The effects of guilt and sadness on sugar consumption by Lefebvre, Sarah, Hasford, Jonathan, Wang, Ze

“…This research examines how the discrete negative emotions of guilt and sadness impact individual preference for carbohydrates, specifically in the form of…”
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Less light, better bite: How ambient lighting influences taste perceptions by Lefebvre, Sarah, Hasford, Jonathan, Boman, Laura

“…Atmospheric factors within a retail environment provide efficient and effective methods for influencing customer behavior. Drawing on the concept of sensory…”
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Steady Hand at the Wheel: How Perceived Movement Influences Consumer Responses to Brand Failures by Boman, Laura, An, Lam, Urumutta Hewage, Ganga S., Hasford, Jonathan

“…Paratextual communication methods, such as the use of emojis and other visual messaging cues, offer firms a unique opportunity to repair relationships with…”
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Emotional Ability and Nonverbal Communication by Kidwell, Blair, Hasford, Jonathan

“…ABSTRACT The authors review and extend the literature on emotional ability as it impacts nonverbal communication from the perspective of potential customers…”
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Strength in diversity: How incongruent racial cues enhance consumer preferences toward conservative brands by Boman, Laura, Urumutta Hewage, Ganga S., Hasford, Jonathan

“…•Conservative brands can increase consumer attitudes and intentions by using diverse racial cues in their promotional messaging.•Diversity cues, which are…”
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Your Cheatin' Heart: How Emotional Intelligence and Selfishness Impact the Incidence of Consumer Fraud by Hasford, Jonathan, Kidwell, Blair, Hardesty, David M, Farmer, Adam

“…Abstract Consumers routinely engage in fraudulent behaviors toward companies including returning products under false pretenses, lying when making insurance…”
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Emotional Ability and Associative Learning: How Experiencing and Reasoning about Emotions Impacts Evaluative Conditioning by HASFORD, JONATHAN, KIDWELL, BLAIR, HARDESTY, DAVID M.

“…We extend evaluative conditioning research by examining how differences in emotional ability impact implicit and explicit attitude formation from conditioning…”
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Emotional Ability Training and Mindful Eating by KIDWELL, BLAIR, HASFORD, JONATHAN, HARDESTY, DAVID M.

“…Consumers are often mindless eaters. This research provides a framework for how consumers can become more mindful of their food choices. To do so, the authors…”
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Thinking, feeling, and giving: The effects of scope and valuation on consumer donations by Hasford, Jonathan, Farmer, Adam, Waites, Stacie F.

“…Through a replication and extension of Hsee and Rottenstreich (2004), we examine how scope impacts consumer donation behavior. We find that consumers are more…”
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To think or not to think?: A new perspective on optimal consumer decision making by Hasford, Jonathan

“…This research introduces a new theoretical perspective (termed the Adaptive Processing Perspective) that reexamines how consumers should think before making…”
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