Search Results - "Halinen, Aino"

Using case methods in the study of contemporary business networks by Halinen, Aino, Törnroos, Jan-Åke

“…Business conditions have changed significantly since the first notions of networks in industrial marketing were made in the early 1980s. Globalization and the…”
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Accessing resources for service innovation – the critical role of network relationships by Rusanen, Helena, Halinen, Aino, Jaakkola, Elina

“…Purpose – This paper aims to explore how companies access resources through network relationships when developing service innovations. The paper identifies the…”
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Customer participation and value creation: a systematic review and research implications by Mustak, Mekhail, Jaakkola, Elina, Halinen, Aino

“…Purpose - Customer participation in the creation of offerings has become a key focus in marketing literature. This paper synthesizes extant research on the…”
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From Dyadic Change to Changing Business Networks: An Analytical Framework by Halinen, Aino, Salmi, Asta, Havila, Virpi

“…This paper investigates the dynamics of business networks. We distinguish between confined dyadic change and network change and show how change itself may be…”
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Clearing the paradigmatic fog — how to move forward in business marketing research by Möller, Kristian, Halinen, Aino

“…Although research in business-to-business (B2B) marketing has significantly increased, critical voices questioning the managerial relevance and theoretical…”
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Managing business and innovation networks—From strategic nets to business fields and ecosystems by Möller, Kristian, Halinen, Aino

“…This article introduces the Special Issue of Managing Business and Innovation Networks and makes an independent contribution to the advancement of network…”
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Moving beyond ethical decision-making: a practice-based view to study unethical sales behavior by Ameer, Irfan, Halinen, Aino

“…Changes in the business environment are rapidly transforming sales practice and pressuring the integrity of key actors in sales. Given that unethical sales…”
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The role of visioning in business network strategizing by Abrahamsen, Morten H., Halinen, Aino, Naudé, Peter

“…•Defines the concept of visioning and conduct an empirical study on its role in business network strategizing.•Presents an abductive qualitative case study…”
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Interactive Network Branding: Creating corporate identity and reputation through interpersonal interaction by Koporcic, Nikolina, Halinen, Aino

“…PurposeThe purpose of this paper is to examine Interactive Network Branding (INB) as an emergent process where the corporate identity and reputation of a…”
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Toward a goal-oriented view of customer journeys by Becker, Larissa, Jaakkola, Elina, Halinen, Aino

“…PurposeCustomer experience research predominantly anchors the customer journey on a specific offering, implying an inherently firm-centric perspective…”
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Clearing the paradigmatic fog: A rejoinder to responses by Möller, Kristian, Halinen, Aino

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IMP thinking and IMM: Co-creating value for business marketing by Möller, Kristian, Halinen, Aino

“…We have extensive knowledge about the thematic development of the business-to-business marketing research. Much less is known, however, how major research…”
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Rapport building in B2B sales interactions: the process and explananda by Jokiniemi, Sini, Halinen, Aino, Pullins, Ellen Bolmans, Hosoi, Kenichi

“…Despite the expansion of digital transformation, interpersonal interactions remain the foundation for successful business-to-business (B2B) sales meetings in…”
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Customer participation management: Developing a comprehensive framework and a research agenda by Mustak, Mekhail, Jaakkola, Elina, Halinen, Aino, Kaartemo, Valtteri

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Time to look forward: advocating future orientation in business network research by Halinen, Aino, Nordberg-Davies, Sini, Möller, Kristian

“…Purpose Future is rarely explicitly addressed or problematized in business network research. This study aims to examine the possibilities of developing a…”
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Network process analysis: An event-based approach to study business network dynamics by Halinen, Aino, Törnroos, Jan-Åke, Elo, Maria

“…To develop business, managers need to understand the dynamic nature of the business networks in which their company operates. Qualitative process research…”
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Time and process in business network research by Halinen, Aino, Medlin, Christopher J., Törnroos, Jan-Åke

“…This Special Issue of Industrial Marketing Management brings together a range of articles by authors who have undertaken the difficult task of researching time…”
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Dimensions of space in business network research by Törnroos, Jan-Åke, Halinen, Aino, Medlin, Christopher J.

“…Interactive processes constitute a core notion in business exchange, leading to the concepts of relationships and networks. The constitution of process,…”
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The Nature of Customer Portfolios: Towards New Understanding of Firms' Exchange Contexts by Terho, Harri, Halinen, Aino

“…Purpose: Customer portfolios represent one of the central contexts for business marketing and thereby an important focus for industrial marketing research. In…”
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Relationship Marketing Theory: Its Roots and Direction by Möller, Kristian, Halinen, Aino

“…This paper participates in the latest discussion on theory formation in the marketing discipline. We argue that some of the novelty and generality claims in…”
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