Search Results - "Hachki, Hajar"
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1
Analysis of the impact of Airbnb brand personality on consumer involvement and institutional trust
Published in Journal of open innovation (01-09-2022)“…In this study, Airbnb's brand personality is explored in relation to its effects on consumer involvement and institutional trust. The objective of this paper…”
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Journal Article -
2
Women’s Activism in the Moroccan Digital Public Sphere: Rising Above Conservatism and Fighting for Social Change
Published 01-01-2020“…The goal of this dissertation is to demonstrate the use of the public sphere in sharing information, calling for action, and increasing awareness in regards to…”
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Dissertation -
3
Analysis of the Impact of Airbnb Brand Personality on Consumer Involvement and Institutional Trust
Published in Journal of open innovation (01-06-2022)“…In this study, Airbnb’s brand personality is explored in relation to its effects on consumer involvement and institutional trust. The objective of this paper…”
Get full text
Journal Article