Search Results - "Højbjerg Clarke, Ann"

Knowledge sharing in heterogeneous teams through collaboration and cooperation: Exemplified through Public–Private-Innovation partnerships by Nissen, Helle Aarøe, Evald, Majbritt Rostgaard, Clarke, Ann Højbjerg

“…According to literature on teams and group learning it is important for heterogeneous teams to share knowledge, through the use of different forms of…”
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B2B market segmentation: A systematic review and research agenda by Mora Cortez, Roberto, Højbjerg Clarke, Ann, Freytag, Per Vagn

“…Segmenting industrial markets is a key challenge for the marketing field. More than 30 years of research has not produced comprehensive guidelines for…”
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Taxonomy of design thinking facilitation by Starostka, Justyna, Evald, Majbritt Rostgaard, Clarke, Ann Højbjerg, Hansen, Per Richard

“…Although the body of research on design thinking (DT) is growing, knowledge regarding DT facilitation in innovation projects is sparse. Through explorative…”
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Customer portfolios – challenges of internal and external alignment by Højbjerg Clarke, Ann, Freytag, Per Vagn, Zolkiewski, Judith

“…Purpose The purpose of this paper is to extend the discussion about customer portfolios beyond simple identification of models and how they can be used for…”
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What is in it for me: firms strategizing for public-private innovation by Munksgaard, Kristin B., Evald, Majbritt Rostgaard, Højbjerg Clarke, Ann, Damgaard, Torben Munk

“…Purpose Public-private innovation (PPI) is often claimed to contribute to societal welfare, to bring positive effects to the public sector and to open new…”
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Implementation of new segments in small- and medium-sized enterprises (SMEs) by Clarke, Ann Højbjerg, Freytag, Per Vagn

“…Purpose Successful segmentation and implementation are crucial for firms. This paper aims to focus on what areas small- and medium-sized enterprises (SMEs)…”
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Revisiting the strategic role of market segmentation: Five themes for future research by Clarke, Ann Højbjerg, Freytag, Per Vagn, Mora Cortez, Roberto

“…Market segmentation goes beyond merely dividing a market into smaller groups of customers with similar needs that can be served with different offerings…”
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Building a commercialization capability: A dynamic capability view by Munoz-Penas, Juan, Clarke, Ann Højbjerg, Evald, Majbritt Rostgaard

“…Firms live and die by their ability to successfully bring innovations to market, which places commercialization as a key capability. Contemporary research…”
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Knowledge intensive business service (KIBS) firms' use of visualization for customer participation and knowledge sharing during the service process by Clarke, Ann Højbjerg, Mortensen, Bo, Freytag, Per Vagn

“…Customer participation is central to the service production and delivery processes of knowledge intensive business service firms. The customer can provide…”
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How to collaborate really well with practitioners by Di Benedetto, C. Anthony, Lindgreen, Adam, Storgaard, Marianne, Clarke, Ann Højbjerg

“…We offer a meta-perspective on the collaboration between university academics and business practitioners. While academics often intuitively and implicitly take…”
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How to define, identify, and measure societal value by Lindgreen, Adam, Di Benedetto, C. Anthony, Clarke, Ann Højbjerg, Evald, Majbritt Rostgaard, Bjørn-Andersen, Niels, Lambert, Douglas M.

“…At the same time as the productivity of academics have become more formalized and institutionalized with increasing emphasis on counting publications in…”
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New-buy situations and emerging public buying centers by Evald, Majbritt Rostgaard, Freytag, Per Vagn, Clarke, Ann Højbjerg

“…The buying center concept and various buying situations are core components of industrial marketing research. Currently, organisational buying literature…”
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How to write really good research funding applications by Lindgreen, Adam, Di Benedetto, C. Anthony, Verdich, Camilla, Vanhamme, Joëlle, Venkatraman, Vinod, Pattinson, Steven, Clarke, Ann Højbjerg, Khan, Zaheer

“…Academic researchers, including those early in their careers, are under intense pressure to write research funding applications and obtain external research…”
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An Open Innovation Project Typology of Exploration and Exploitation: Managerial Implications and Empirical Applications by Evald, Majbritt Rostgaard, Clarke, Ann Højbjerg, Boyd, Britta

“…Despite an increased use of open innovation (OI) in firms, it is still a question of how firms can work successfully with OI in a way that enables them to…”
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How to create a space for stakeholders' involvement in construction by Storvang, Pia, Clarke, Ann Højbjerg

“…The aim is to investigate how stakeholders can participate in the early phases of construction projects and how relevant insights can be gathered from…”
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Bridging Industrial Segmentation Theory and Practice by Clarke, Ann Højbjerg

“…Purpose: Segmentation is seen today as a core concept within mainstream marketing. While industrial segmentation has received considerable attention within…”
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Business to Business Market Segmentation by Freytag, Per Vagn, Clarke, Ann Højbjerg

“…This article discusses the characteristics of industrial markets in relation to some of the major industrial market segmentation models. To understand the…”
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Reconsidering outsourcing solutions by Freytag, Per V., Clarke, Ann H., Evald, Majbritt R.

“…► We examine in four cases firms which have experienced outsourcing problems. ► Three theoretical perspectives are used to reveal different consequences of…”
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Product development with multiple partners: Strategies and conflicts in networks by Munksgaard, Kristin B., Clarke, Ann H., Storvang, Pia, Erichsen, Pia G.

“…This paper provides an insight into and discusses the variety of sources of conflict in linking multiple partners in a network to the product development…”
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