Search Results - "Gupta, Pola"

Showrooming: an Exploratory Empirical Investigation of Students' Attitudes and Behavior by Burns, David J., Gupta, Pola B., Bihn, Hanna C., Hutchins, Jennifer

“…Showrooming, or the activity of shopping in bricks-and-mortar stores and partaking in their services without payment, but making the purchase from a lower…”
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Texting While Driving: An Empirical Investigation of Students' Attitudes and Behaviors by Gupta, Pola B., Burns, David J., Boyd, Heather

“…The distracting effects of texting while driving activity of young adults are receiving increasing attention. The findings indicate that individuals involved…”
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Sentiment toward marketing: a comparison of German and US students by Burns, David, Gupta, Pola B., Buerke, Günter

“…Purpose - The purpose of this study is to examine whether sentiment toward marketing differs between students attending universities in the USA and Germany…”
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Let Them Play! Active Learning in a Virtual World by Schiller, Shu Z., Goodrich, Kendall, Gupta, Pola B.

“…In this research, the authors introduce Second Life in undergraduate marketing courses to evaluate its impact on learning. Following the principles of active…”
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"To Pirate or Not to Pirate": A Comparative Study of the Ethical versus Other Influences on the Consumer's Software Acquisition-Mode Decision by Gupta, Pola B., Gould, Stephen J., Pola, Bharath

“…Consumers of software often face an acquisition-mode decision, namely whether to purchase or pirate that software. In terms of consumer welfare, consumers who…”
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Product Placements in Movies: A Cross-Cultural Analysis of Austrian, French and American Consumers' Attitudes toward This Emerging, International Promotional Medium by Gould, Stephen J., Gupta, Pola B., Grabner-Kräuter, Sonja

“…This paper reports on a cross-cultural study which tests the robustness of the approach developed by Gupta and Gould (1997) concerning use of product…”
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Response of buying-center participants to B2B product placements by Lord, Kenneth R., Gupta, Pola B.

“…Purpose - The purpose of this paper is to review product-placement research in the consumer-marketing domain, examine the acceptability of the practice for…”
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"COME ON DOWN": How Consumers View Game Shows and the Products Placed in Them by Gould, Stephen J., Gupta, Pola B.

“…Game shows and the products placed in them as prizes are part of the broad mediascape that both advertisers and consumers inhabit. However, reflecting a dearth…”
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Are business students at Jesuit universities more socially responsible? by Burns, David J., Gupta, Pola B., Burns, Steven D.

“…Purpose – The purpose of this study is to explore the effects of different types of collegiate education by examining collegiate business students' sentiment…”
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Showrooming: the effect of gender by Burns, David J., Gupta, Pola B., Hutchins, Jennifer

“…Showrooming, or shopping in bricks-and-mortar stores and receiving their services without payment, but purchasing from a lower-priced online retailer, can be…”
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Recall of Products Placed as Prizes versus Commercials in Game Shows by Gupta, Pola B., Gould, Stephen J.

“…The relative effects of product placements versus commercials in terms of recall are explored in this paper in the context of game shows, themselves comprising…”
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Traditional Master of Business Administration (MBA) Versus the MBA With Specialization: A Disconnection Between What Business Schools Offer and What Employers Seek by Gupta, Pola B., Saunders, Paula M., Smith, Jeremy

“…A trend in master of business administration (MBA) programs has been to offer more specializations beyond the traditional broad MBA. In this article, the…”
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Information search and efficiency of consumer choices of new cars: country‐of‐origin effects by Chao, Paul, Gupta, Pola B

“…The country‐of‐origin (CO) literature has traditionally focused on consumer product evaluations which are presumed to occur during the evaluation of…”
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Consumers' Perceptions of the Ethics and Acceptability of Product Placements in Movies: Product Category and Individual Differences by Gupta, Pola B., Gould, Stephen J.

“…Product placement in movies is an important emerging area of marketing and advertising communications, but it also raises controversial ethical issues. In…”
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“To buy or to pirate”: The matrix of music consumers' acquisition-mode decision-making by Coyle, James R., Gould, Stephen J., Gupta, Pola, Gupta, Reetika

“…The decision to engage in music piracy may be preceded by consumer consideration of a range of issues. The determinants of such piracy as embedded in a large…”
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Viewers' Evaluations of Product Placements in Movies: Public Policy Issues and Managerial Implications by Gupta, Pola B., Balasubramanian, Siva K., Klassen, Michael L.

“…A comprehensive review of product placements from multiple perspectives (marketers, movie-makers and consumer advocates) is presented. We analyze data from a…”
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Survey of pharmacists: impact of the generic drug scandal and implications for marketing generic drugs by Gupta, P B

“…The generic drug scandal that made headlines in 1989 shocked consumers, prescribers, pharmacists, insurers, the pharmaceutical industry, the FDA and Congress…”
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Response of buyingcenter participants to B2B product placements by Lord, Kenneth R., Gupta, Pola B.

“…Purpose The purpose of this paper is to review productplacement research in the consumermarketing domain, examine the acceptability of the practice for…”
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Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall by Gupta, Pola B., Lord, Kenneth R.

“…A promotional strategy of growing interest is the placement of branded products in movies. An experiment compared the recall effectiveness of common…”
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To Pirate or Not to Pirate?: A Comparative Study of the Ethical Versus Other Influences on the Consumer?s Software Acquisition-Mode Decision by Gupta, Pola B., Gould, Stephen J., Pola, Bharath

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