Search Results - "Gugenishvili, Ilia"

I Was Thinking to Help but Then I Changed My Mind! The Influence of Injunctive and Descriptive Norms on the Donation Intention-behavior Link by Gugenishvili, Ilia

“…Public donations represent a substantial part of a charitable organization's income. Thus, it is important to understand what influences donation behavior…”
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Virtual Reality and Charitable Giving: The Influence of Space, Presence, and Attention by Gugenishvili, Ilia, Nyström, Anna-Greta

“…Virtual reality (VR) can boost charitable attitudes and behavior. In an experiment with 100 participants viewing the content in VR vs. desktop computer, the VR…”
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Sensemaking of sustainability in higher educational institutions through the lens of discourse analysis by Dziubaniuk, Olga, Groop, Catharina, Ivanova-Gongne, Maria, Nyholm, Monica, Gugenishvili, Ilia

“…Purpose This study aims to explore the range of sustainability-related discourses by the stakeholders within a particular Finnish Higher Education Institution…”
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Enhancing brand equity in branded apps: A hedonic and utilitarian motivation´s perspective by Tran, Trang P., Gugenishvili, Ilia, Muldrow, Adrienne F.

“…Although an increasing amount of research nowadays investigates the impact of mobile apps, how branded apps influence desirable outcomes, such as brand equity,…”
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I give a dime if you do, too! The influence of descriptive norms on perceived impact, personal involvement, and monetary donation intentions by Gugenishvili, Ilia, Francu, Ruxandra‐Elena, Koporcic, Nikolina

“…Individual donations are the main source of income for charitable organizations. This study aims to understand whether, when, and how descriptive norms can be…”
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Exploring the relationship between trusts, likability, brand loyalty, and revisit intentions in the context of Airbnb by Tran, Trang P., Wen, Chao, Gugenishvili, Ilia

“…Purpose Collaborative consumption has caught researchers’ attention due to its rapid growth. Drawing on the causal relationship between cognition, affection…”
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