Search Results - "Griffin, Abbie"

Using Intuition in Fuzzy Front-End Decision-Making: A Conceptual Framework by Eling, Katrin, Griffin, Abbie, Langerak, Fred

“…The goal of decision‐making during the execution of the fuzzy front end (FFE) is to develop a creative new product concept. Although intuitive decision‐making…”
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The Performance Effects of Combining Rationality and Intuition in Making Early New Product Idea Evaluation Decisions by Eling, Katrin, Langerak, Fred, Griffin, Abbie

“…New product idea evaluation decisions made by individual development team members during their idea generation activities allow for and may also benefit from…”
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Marketing's roles in innovation in business-to-business firms: Status, issues, and research agenda by Griffin, Abbie, Josephson, Brett W., Lilien, Gary, Wiersema, Fred, Bayus, Barry, Chandy, Rajesh, Dahan, Ely, Gaskin, Steve, Kohli, Ajay, Miller, Christopher, Oliva, Ralph, Spanjol, Jelena

“…A project funded by the Institute for the Study of Business Markets to develop an understanding of the current state of business-to-business marketing and a…”
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Exploring Mediating and Moderating Influences on the Links among Cycle Time, Proficiency in Entry Timing, and New Product Profitability by Langerak, Fred, Hultink, Erik Jan, Griffin, Abbie

“…Development cycle time is the elapsed time from the beginning of idea generation to the moment that the new product is ready for market introduction…”
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Open innovation: new product development essentials from the PDMA

“…A clear, practical guide to implementing Open Innovation for new product development, this book is a comprehensive guide to the theory and practice of the Open…”
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Marketing strategy selection, marketing metrics, and firm performance by Zahay, Debra, Griffin, Abbie

“…Purpose - This research aims to investigate the relationship between customer-based performance measures (marketing measures of firm success) and business…”
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Design Thinking: New Product Development Essentials from the PDMA by Luchs, Michael G, Swan, Scott, Griffin, Abbie

“…Develop a more systematic, human-centered, results-oriented thought process Design Thinking is the Product Development and Management Association's (PDMA)…”
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The Voice of the Customer by Griffin, Abbie, Hauser, John R

“…In recent years, many U.S. and Japanese firms have adopted Quality Function Deployment (QFD). QFD is a total-quality-management process in which the "voice of…”
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Innovation practices of B2B manufacturers and service providers: Are they really different? by Biemans, Wim, Griffin, Abbie

“…Service innovation is of critical importance for western economies. But, in sharp contrast with product innovation, the service innovation literature is…”
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Consequences of New Product Development Speed: A Meta-Analysis by Cankurtaran, Pinar, Langerak, Fred, Griffin, Abbie

“…Five meta‐analyses previously have been published on the topic of new product development involving the concept of new product development speed. Three of…”
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Market selection and product positioning decisions’ implications for short- and long-term performance: evidence from the US music industry by Hoskins, Jake David, Griffin, Abbie

“…Purpose This research paper aims to investigate detailed relationships between market selection and product positioning decisions and their associated short-…”
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Towards an adaptive framework of low-end innovation capability – A systematic review and multiple case study analysis by Reinhardt, Ronny, Gurtner, Sebastian, Griffin, Abbie

“…Low-end innovations, defined as new products or services that expand a market by addressing consumers with a low willingness or ability to pay, have a dual…”
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PERSPECTIVE: Trends and Drivers of Success in NPD Practices: Results of the 2003 PDMA Best Practices Study by Barczak, Gloria, Griffin, Abbie, Kahn, Kenneth B.

“…Since 1990, the Product Development & Management Association (PDMA) has sponsored best practice research projects to identify trends in new product development…”
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Design Thinking by Abbie Griffin, Michael G. Luchs, Scott Swan

“…Develop a more systematic, human-centered, results-oriented thought processDesign Thinking is the Product Development and Management Association's (PDMA) guide…”
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How a brick-and-mortar retailer’s strategic focus on niche (versus mainstream) brands influences category sales by Hoskins, Jake David, Griffin, Abbie

“…Purpose This study aims to focus on the role of niche brands in online retailer assortments and the general market positions of niche brands, no prior study…”
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The Evolution, Status, and Research Agenda for the Future of Research in NPD Cycle Time by Griffin, Abbie, Langerak, Fred, Eling, Katrin

“…See virtual issue: NPD Cycle Time…”
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New product performance advantages for extending large, established fast moving consumer goods (FMCG) brands by Hoskins, Jake David, Griffin, Abbie

“…Purpose This paper aims to investigate how the current size and structure of a branded product portfolio impacts new product performance for fast-moving…”
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Consistency Matters in Formally Selecting Incremental and Radical New Product Ideas for Advancement by Eling, Katrin, Griffin, Abbie, Langerak, Fred

“…Several new product development (NPD) scholars have argued that formal processes should be used when selecting incremental new product ideas for advancement at…”
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Best practices in new product development and innovation: Results from PDMA 's 2021 global survey by Knudsen, Mette Praest, von Zedtwitz, Max, Griffin, Abbie, Barczak, Gloria

“…Abstract Extending 30 years of NPD best practice studies, this paper presents the results of the most recent 2021 global best practice survey on product…”
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The high-end bias - A decision-maker preference for premium over economy innovations by Reinhardt, Ronny, Gurtner, Sebastian, Hoskins, Jake D., Griffin, Abbie

“…Deciding which new product concepts to develop is an important strategic management decision. One part of it is to decide whether to develop “premium”…”
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