Search Results - "Greene, C. Scott"
-
1
Applying E-Marketing Strategies to Online Distance Learning
Published in Journal of marketing education (01-04-2003)“…This article uniquely identifies distance learning over the Internet as a form of e-commerce and applies e-marketing strategies to the implementation of online…”
Get full text
Journal Article -
2
An International Internet Research Assignment-Assessment of Value Added
Published in Journal of education for business (01-01-2003)“…In light of the recent emphasis on accountability, globalization, and technology skills in business education, in this study the authors investigated the…”
Get full text
Journal Article -
3
The Strategic Relevance of Innovation: A Pedagogical Perspective
Published in Journal of education for business (01-06-1996)“…Innovation is the engine that drives companies. This is particularly true in today's rapidly changing and increasingly competitive marketplace. However, in…”
Get full text
Journal Article -
4
Public Policy, Technology, and Ethics: Marketing Decisions for NASA's Space Shuttle
Published in Journal of marketing (01-07-1984)“…Operation of the space shuttle fleet, which offers tremendous technological opportunities, raises a number of complex marketing questions. Explication of key…”
Get full text
Journal Article -
5
NASA's Space Shuttle: Policy Decisions in the Wake of Kondratieff Wave Interactions
Published in Journal of public policy & marketing (01-01-1984)“…Industrial opportunities and contributions to life's quality made possible through the U.S. fleet of space shuttles could be immense. Public policy decisions…”
Get full text
Journal Article -
6
Public Policy, Technology, and Ethics: Marketing Decisions for NASA's Space Shuttle
Published in Journal of marketing (1984)Get full text
Journal Article