Search Results - "Grant Packard"

How Concrete Language Shapes Customer Satisfaction by Packard, Grant, Berger, Jonah

“…Abstract Consumers are often frustrated by customer service. But could a simple shift in language help improve customer satisfaction? We suggest that…”
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How Language Shapes Word of Mouth's Impact by PACKARD, GRANT, BERGER, JONAH

“…Word of mouth affects consumer behavior, but how does the language used in word of mouth shape that impact? Might certain types of consumers be more likely to…”
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Using Natural Language Processing to Understand People and Culture by Berger, Jonah, Packard, Grant

“…Language can provide important insights into people, and culture more generally. Further, the digitization of information has made more and more textual data…”
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The Emergence and Evolution of Consumer Language Research by Packard, Grant, Berger, Jonah

“…Abstract Over the last 50+ years, there has been a huge rise in interest in consumer language research. This article spotlights the emergence and evolution of…”
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Are Atypical Things More Popular? by Berger, Jonah, Packard, Grant

“…Why do some cultural items become popular? Although some researchers have argued that success is random, we suggest that how similar items are to each other…”
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Thinking of You: How Second-Person Pronouns Shape Cultural Success by Packard, Grant, Berger, Jonah

“…Why do some cultural items succeed and others fail? Some scholars have argued that one function of the narrative arts is to facilitate feelings of social…”
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Commentary: Using Language to Improve Health by Berger, Jonah, Packard, Grant

“…Communication plays an integral role in service interactions and language shapes how service agents talk to customers, salespeople talk to prospects, and…”
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Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community by Manchanda, Puneet, Packard, Grant, Pattabhiramaiah, Adithya

“…Many firms operate customer communities online. This is motivated by the belief that customers who join the community become more engaged with the firm and/or…”
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How Verb Tense Shapes Persuasion by Packard, Grant, Berger, Jonah, Boghrati, Reihane

“…Abstract When sharing information and opinions about products, services, and experiences, communicators often use either past or present tense (e.g., “That…”
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(I'm) Happy to Help (You): The Impact of Personal Pronoun Use in Customer-Firm Interactions by PACKARD, GRANT, MOORE, SARAH G., MCFERRAN, BRENT

“…In responding to customer questions or complaints, should marketing agents linguistically "put the customer first" by using certain personal pronouns? Customer…”
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When Language Matters by Packard, Grant, Li, Yang, Berger, Jonah

“…Abstract Text analysis is increasingly used for consumer and marketing insight. But while work has shed light on what firms should say to customers, when to…”
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Style, content, and the success of ideas by Boghrati, Reihane, Berger, Jonah, Packard, Grant

“…From marketers and consumers to leaders and health officials, everyone wants to increase their communications' impact. But why are some communications more…”
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Expression Modalities: How Speaking Versus Writing Shapes Word of Mouth by Berger, Jonah, Rocklage, Matthew D, Packard, Grant

“…Abstract Consumers often communicate their attitudes and opinions with others, and such word of mouth has an important impact on what others think, buy, and…”
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Consumer insights from text analysis by Packard, Grant, Moore, Sarah G., Berger, Jonah

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Wisdom from words: The psychology of consumer language by Berger, Jonah, Packard, Grant

“…Language plays a fundamental role in every aspect of life. But only recently has research begun to understand the role of language in consumer behavior. This…”
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Compensatory knowledge signaling in consumer word-of-mouth by Packard, Grant, Wooten, David B.

“…This paper extends prior research on consumer knowledge beliefs and word-of-mouth transmission. Findings from four studies suggest that people compensate for…”
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When Boastful Word of Mouth Helps versus Hurts Social Perceptions and Persuasion by PACKARD, GRANT, GERSHOFF, ANDREW D., WOOTEN, DAVID B.

“…Although self-enhancement has recently been established as a central motive for sharing word-of-mouth information, little is known about the impact of…”
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How Should Companies Talk to Customers Online? by McFerran, Brent, Moore, Sarah G, Packard, Grant

“…More and more consumers are engaging with customer service through digital channels. In 2017, only half of customer experiences with companies involved…”
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Correction to: Marketing insights from text analysis by Berger, Jonah, Packard, Grant, Boghrati, Reihane, Hsu, Ming, Humphreys, Ashlee, Luangrath, Andrea, Moore, Sarah, Nave, Gideon, Olivola, Christopher, Rocklage, Matthew

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Investigating Variation in Replicability: A "Many Labs" Replication Project by Klein, Richard A., Ratliff, Kate A., Vianello, Michelangelo, Adams, Reginald B., Bahník, Štěpán, Bernstein, Michael J., Bocian, Konrad, Brandt, Mark J., Brooks, Beach, Brumbaugh, Claudia Chloe, Cemalcilar, Zeynep, Chandler, Jesse, Cheong, Winnee, Davis, William E., Devos, Thierry, Eisner, Matthew, Frankowska, Natalia, Furrow, David, Galliani, Elisa Maria, Hasselman, Fred, Hicks, Joshua A., Hovermale, James F., Hunt, S. Jane, Huntsinger, Jeffrey R., IJzerman, Hans, John, Melissa-Sue, Joy-Gaba, Jennifer A., Barry Kappes, Heather, Krueger, Lacy E., Kurtz, Jaime, Levitan, Carmel A., Mallett, Robyn K., Morris, Wendy L., Nelson, Anthony J., Nier, Jason A., Packard, Grant, Pilati, Ronaldo, Rutchick, Abraham M., Schmidt, Kathleen, Skorinko, Jeanine L., Smith, Robert, Steiner, Troy G., Storbeck, Justin, Van Swol, Lyn M., Thompson, Donna, van 't Veer, A. E., Vaughn, Leigh Ann, Vranka, Marek, Wichman, Aaron L., Woodzicka, Julie A., Nosek, Brian A.

“…Although replication is a central tenet of science, direct replications are rare in psychology. This research tested variation in the replicability of 13…”
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