Search Results - "Gould, Noel"

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  1. 1

    Working smart to win back lost customers the role of coping choices and justice mechanisms by Liu, Annie H, Chugh, Richa, Noel Gould, Albert

    Published in European journal of marketing (01-01-2016)
    “…Purpose The purpose of this paper is to examine how the cognitive appraisals, coping choices and behavioral responses by business-to-business (B2B) sales…”
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    Journal Article
  2. 2

    B2B Buyers' emotions and regulatory focus in justice and switch back decisions by Chugh, Richa, Gould, Noel, Leach, Mark P., Liu, Annie H.

    Published in Industrial marketing management (01-02-2023)
    “…Research on the role of emotions in organizational decision making is escalating, yet the impact of emotions on organizational buying remains under-examined…”
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    Journal Article
  3. 3

    Opportunities and opportunism with high-status B2B partners in emerging economies by Gould, A. Noel, Liu, Annie H, Yu, Yang

    “…Purpose This study examines the potential of foreign business-to-business (B2B) firms to select high-status local partners in emerging markets to achieve…”
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    Journal Article
  4. 4

    Role conflict and ambiguity confronting transnational business networkers: Contrasting social stigma and relational risks for Chinese and Western boundary spanners by Liu, Annie H., Gould, Albert Noel, Rollins, Minna, Gao, Hongzhi

    Published in Industrial marketing management (01-09-2014)
    “…Our research explores the role conflict, ambiguity and resulting social stigma and relational risks that transnational B2B networkers face when facilitating…”
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    Journal Article
  5. 5

    Managing mergers: Why people first can improve brand and IT consolidations by Jap, Sandy, Gould, A. Noel, Liu, Annie H.

    Published in Business horizons (01-01-2017)
    “…The number and value of mergers and acquisitions (M&As) continue to grow, with record increases in the U.S. and Asia Pacific in 2015. Yet, despite calls from…”
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    Journal Article
  6. 6
  7. 7

    The virtual trade mission by Temboury, Cristina E, Covell, Shawn A, Gould, Noel

    Published in Business America (01-05-1997)
    “…During the 1996-1997 school year, the private sector leadership of the President's Export Council (PEC) sponsored the Virtual Trade Mission Pilot Program for…”
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    Journal Article Trade Publication Article