Search Results - "Gordon, Ross"

Unlocking the potential of upstream social marketing by Gordon, Ross

“…Purpose – Social marketing scholars have posited that influencing policy makers, regulators, managers and educators can help address societal problems…”
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Value creation and destruction in social marketing services: a review and research agenda by Zainuddin, Nadia, Gordon, Ross

“…Purpose This paper aims to provide a review of the extant literature on value creation and destruction in social marketing services for social change, for the…”
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SDG commentary: services from institutions that offer fair and sustainable living for all humans by Gordon, Ross, Vink, Josina

“…Purpose The purpose of this commentary is to present a critically constructive examination of the contribution of service research to the development of…”
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Gambling as social practice: a complementary approach for reducing harm? by Gordon, Ross, Reith, Gerda

“…Gambling is now a well-recognised public health issue and forms the focus of extensive harm reduction initiatives. Recent developments in policy, practice and…”
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Critical social marketing: definition, application and domain by Gordon, Ross

“…Purpose - The purpose of this paper is to examine the nature and role of the critical dimension social marketing and its place within marketing scholarly…”
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Young men's sports betting assemblages: masculinities, homosociality and risky places by Waitt, Gordon, Cahill, Hayden, Gordon, Ross

“…Place and gender are key notions for interpreting gambling. Canvassing the work of Deleuze and Guattari, this article elaborates the concept of sports betting…”
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Tracking the evolution of literary style via Dirichlet–multinomial change point regression by Ross, Gordon J.

“…Summary It is typical in stylometry to assume that authors have a unique writing style which is common to all their published writings and is constant over…”
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Using EEG to examine the role of attention, working memory, emotion, and imagination in narrative transportation by Gordon, Ross, Ciorciari, Joseph, van Laer, Tom

“…Purpose This paper aims to present a study using encephalography (EEG) to investigate consumer responses to narrative videos in energy efficiency social…”
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Optimising Low Temperature Pyrolysis of Mesoporous Alginate‐Derived Starbon® for Selective Heavy Metal Adsorption by Garland, Nicholas, Gordon, Ross, McElroy, Con Robert, Parkin, Alison, MacQuarrie, Duncan

“…In response to the ever increasing need to develop more efficient and sustainable methods for removing heavy metal contaminants from aqueous systems, the…”
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Microprocessor Optimizations for the Internet of Things: A Survey by Adegbija, Tosiron, Rogacs, Anita, Patel, Chandrakant, Gordon-Ross, Ann

“…The Internet of Things (IoT) refers to a pervasive presence of interconnected and uniquely identifiable physical devices. These devices' goal is to gather data…”
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Exponentially weighted moving average charts for detecting concept drift by Ross, Gordon J., Adams, Niall M., Tasoulis, Dimitris K., Hand, David J.

“…► We present a single pass and computationally efficient concept drift detection algorithm. ► Suitable for deployment on high frequency data streams. ► Allows…”
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Symbolic violence and marketing ECRs in the neoliberal University by Gordon, Ross, Zainuddin, Nadia

“…This paper uses symbolic violence as one way of interpreting the lived experiences of early career researchers (ECRs) in the neoliberal University. We focus on…”
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Conceptualising the (dis)abling marketplace through value creation and destruction by Zainuddin, Nadia, Randle, Melanie, Gordon, Ross, Dolnicar, Sara

“…Drawing upon value theory, this study investigates both the enabling and disabling features of marketplaces for consumers in the disability market. Analysis of…”
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Parametric and Nonparametric Sequential Change Detection in R : The cpm Package by Ross, Gordon J.

“…The change point model framework introduced in Hawkins, Qiu, and Kang (2003) and Hawkins and Zamba (2005a) provides an effective and computationally efficient…”
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Towards a reflexive turn: Social marketing assemblages by Gordon, Ross, Gurrieri, Lauren

“…Purpose In response to criticisms of social marketing as neo-liberal, positivist and lacking critical introspection, this article considers why the time is…”
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Critical social marketing: towards emancipation? by Gordon, Ross, Spotswood, Fiona, Dibb, Sally

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Towards relational geographies of gambling harm: Orientation, affective atmosphere, and intimacy by Waitt, Gordon, Gordon, Ross, Harada, Theresa, Gurrieri, Lauren, Reith, Gerda, Cioriari, Joseph

“…This paper reviews the progress of geographical research on the gambling industry and presents a framework to comprehend the role of space in gambling…”
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Creating symbolic cultures of consumption: an analysis of the content of sports wagering advertisements in Australia by Deans, Emily G, Thomas, Samantha L, Daube, Mike, Derevensky, Jeffrey, Gordon, Ross

“…Since 2008, Australia has seen the rapid emergence of marketing for online and mobile sports wagering. Previous research from other areas of public health,…”
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Consumer-dominant social marketing: a definition and explication by Anker, Thomas Boysen, Gordon, Ross, Zainuddin, Nadia

“…Purpose The emerging consumer-dominant logic of marketing captures consumers’ active and primary role in a range of mainstream marketing processes such as…”
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Reconfigurable FIFO memory circuit for synchronous and asynchronous communication by Abdel‐hafeez, Saleh, Gordon‐Ross, Ann

“…We present a new FIFO (first‐in first‐out) architecture for both synchronous and asynchronous communication for high‐speed and low‐power operation. Our FIFO…”
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