Search Results - "Gonzales, Gabriel E."

Knowing What It Makes: How Product Transformation Salience Increases Recycling by Winterich, Karen Page, Nenkov, Gergana Y., Gonzales, Gabriel E.

“…Recycling campaigns abound, but do consumers think about what becomes of those recyclables? This research proposes that product transformation salience…”
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Identifying and Addressing the “Health Halo” Surrounding Plant-Based Meat Alternatives in Limited-Information Environments by Gonzales, Gabriel E., Berry, Christopher, Meng, Matthew D., Leary, R. Bret

“…In limited-information environments like restaurants, consumers are forced to make health inferences by drawing from the menu or promotional materials or by…”
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Why do consumers think it is fair to pay more when buying from producers versus retailers? by Gonzales, Gabriel E., Bolton, Lisa E., Meloy, Margaret G.

“…Consumers in today’s multi-channel marketplace have an abundance of choice, in terms of both the number of products available to buy and the number of channels…”
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Fair Prices and Profits across Channels by Gonzales, Gabriel E

“…Consumers in today’s multi-channel marketplace have an abundance of choice, not only in the assortment of products to choose from, but also in the number of…”
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