Strategic Orientation Towards Sustainable Innovation: A Case Study in a Brazilian University

Strategic Orientation Towards Sustainable Innovation: A Case Study in a Brazilian University

The technological development that results from innovation can lead to considerable environmental impact. Yet, companies and other stakeholders have not done enough to develop strategies for minimizing waste management. The present study contributes to research in this area, by empirically examining...

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Bibliographic Details
Published in:Journal of technology management & innovation Vol. 7; no. 2; pp. 196 - 206
Main Authors: Leodir Löbler, Mauri, Gomes da Silva, Beloni, Pozzobon, Daniela Maria, Maffini Gomes, Clandia
Format: Journal Article
Language:English
Portuguese
Published: Santiago Universidad Alberto Hurtado; JOTMI 01-07-2012
Universidad Alberto Hurtado. Facultad de Economía y Negocios
Universidad Alberto Hurtado
Subjects:
Case studies
electronic industry
ENGINEERING, MULTIDISCIPLINARY
environmental strategy
Innovations
public university
Sustainability
technological innovation
waste management
waste management
environmental strategy
electronic industry
public university
technological innovation
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Summary:The technological development that results from innovation can lead to considerable environmental impact. Yet, companies and other stakeholders have not done enough to develop strategies for minimizing waste management. The present study contributes to research in this area, by empirically examining the link between the management of technological innovation and sustainability. A case study was carried out to examine the extent to which there is strategic orientation towards both technological innovation and sustainability in a large public university in Brazil. The results show the importance of integrating sustainability activities within the organisation’s corporate strategy: although the researched organisation had sufficient theoretical knowledge about waste management, the lack of an integrated strategy led to uncoordinated attempts at recycling within the university.
ISSN:0718-2724
0718-2724
DOI:10.4067/S0718-27242012000200016