Search Results - "Gleim, Mark R."

Freedom from ownership: An exploration of access-based consumption by Lawson, Stephanie J., Gleim, Mark R., Perren, Rebeca, Hwang, Jiyoung

“…Consumers are increasingly attracted to the idea of accessing products instead of owning them. This shift is important to businesses as they pursue the growing…”
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Platform marketplaces: unifying our understanding of lateral exchange markets by Gleim, Mark R., Stevens, Jennifer L., Johnson, Catherine M.

“…Purpose This research paper aims to provide conceptual clarity for marketplaces within the lateral exchange market framework. The advances in digital…”
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Sharers and sellers: A multi-group examination of gig economy workers' perceptions by Gleim, Mark R., Johnson, Catherine M., Lawson, Stephanie J.

“…The increased usage and proliferation of businesses entering the gig economy has meant more employment options for individuals wishing to participate in the…”
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Against the Green: A Multi-method Examination of the Barriers to Green Consumption by Gleim, Mark R., Smith, Jeffery S., Andrews, Demetra, Cronin, J. Joseph

“…[Display omitted] ► Price initially appears to be the greatest barrier to green product adoption. ► Expertise appears to be the linchpin in persuading…”
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High or low: The impact of brand logo location on consumers product perceptions by Dong, Rui, Gleim, Mark R.

“…•The effect of brand logo location on consumer perceptions of a product is examined.•Consumers evaluate positive descriptors more quickly when they are…”
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The gender earnings gap in sharing economy services: The role of price, number of stays, and guests accommodated on Airbnb by Davidson, Alexander, Gleim, Mark R.

“…Sharing economy platforms present a unique work opportunity for service providers seeking freedom and flexibility, yet discrepancies in earnings between…”
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Blockchain: a game changer for marketers? by Gleim, Mark R., Stevens, Jennifer L.

“…Marketers are faced with understanding and implementing new technologies at a greater rate than ever before. Yet despite the emergence of blockchain technology…”
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Green marketing strategies: an examination of stakeholders and the opportunities they present by Cronin, J. Joseph, Smith, Jeffery S., Gleim, Mark R., Ramirez, Edward, Martinez, Jennifer Dawn

“…As green marketing strategies become increasingly more important to firms adhering to a triple-bottom line performance evaluation, the present research seeks…”
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Experience identification: connecting online engagement to offline loyalty by Stevens, Jennifer L., Gleim, Mark R., Waites, Stacie F.

“…Purpose This paper aims to examine the transformative role of experience identification in connecting online communities to offline experiences. This study…”
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Gig worker typology and research agenda: advancing research for frontline service providers by Davidson, Alexander, Gleim, Mark R., Johnson, Catherine M., Stevens, Jennifer L.

“…PurposeThe unique employment status of gig workers as independent contractors and their impact on consumers provide an important opportunity for the current…”
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Why own when you can access? Motivations for engaging in collaborative consumption by Stevens, Jennifer L., Johnson, Catherine M., Gleim, Mark R.

“…The rapid development of technological platforms, coupled with changes in consumer preferences, has fueled the rise of collaborative consumption. The present…”
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Extending the institutional environment: the impact of internal and external factors on the green behaviors of an individual by Gleim, Mark R., Smith, Jeffery S., Cronin, J. Joseph

“…Similar to the adaptation and evolution of organizations, individual consumers must live and exist within similar environmental conditions. The research…”
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Using an Old Dog for New Tricks: A Regulatory Focus Perspective on Consumer Acceptance of RFID Applications by Smith, Jeffery S., Gleim, Mark R., Robinson, Stacey G., Kettinger, William J., Park, Sung-Hee ‘Sunny’

“…Research on radio frequency identification (RFID) applications has grown significantly as the technology can potentially improve organizational performance and…”
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Revealed reader preference for marketing journals by Hofacker, Charles F., Gleim, Mark R., Lawson, Stephanie J.

“…In this paper we assess the reading preference for marketing journals by deriving a journal utility scale based on click responses to table of contents…”
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Is doing right all that matters in sustainability marketing? The role of fit in sustainable marketing strategies by Gleim, Mark R., McCullough, Heath, Sreen, Naman, Pant, Logan G.

“…As firms seek to compete in an ever-changing environmental landscape, they are increasingly focusing their efforts on corporate social responsibility, in…”
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Examining the customer experience in the metaverse retail revolution by Gleim, Mark R., McCullough, Heath, Gabler, Colin, Ferrell, Linda, Ferrell, O.C.

“…This research examines how the metaverse empowers businesses to craft personalized customer experiences that transcend the limitations of conventional retail…”
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Ethical leadership in a remote working context: implications for salesperson well-being and performance by Serviss, Emory R., Manix, Kelly G., Oglesby, Matthew T., Howard, Matt C., Gleim, Mark R.

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Decisions, decisions: variations in decision-making for access-based consumption by Lawson, Stephanie J., Gleim, Mark R., Hartline, Michael D.

“…Consumer decision-making is a focal interest of consumer research and will remain important as marketplace trends, such as the growing prevalence of…”
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From green to gold: Three essays on corporate social responsibility as a marketing strategy by Gleim, Mark R

“…This dissertation is designed to contribute to our understanding of the role of corporate social responsibility (CSR). In particular, environmental…”
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From green to gold: Three essays on corporate social responsibility as a marketing strategy by Gleim, Mark R

“…This dissertation is designed to contribute to our understanding of the role of corporate social responsibility (CSR). In particular, environmental…”
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