Search Results - "Gill, Pushpinder"
-
1
From franchisee experience to customer experience: their effects on franchisee performance
Published in Journal of the Academy of Marketing Science (01-11-2021)“…Despite the importance of experience, the question of whether and how a franchisee’s operating experience affects performance remains undertheorized. Taking a…”
Get full text
Journal Article -
2
Future of Mobile Commerce: An Exploratory Study on Factors affecting Mobile Users’ Behaviour Intention
Published in International journal of mathematical, engineering and management sciences (01-02-2019)“…Mobile commerce (M-commerce) being the subset of e-commerce, signifies a new field of business opportunity. The future of mobile commerce depends on how the…”
Get full text
Journal Article -
3
IoT adoption in agriculture: the role of trust, perceived value and risk
Published in The Journal of business & industrial marketing (04-10-2018)“…Purpose This paper aims to study the antecedents of Internet of Things (IoT) adoption among farmers and determine how trust in the technology influences its…”
Get full text
Journal Article -
4
Turning aligned interests into higher chain performance in franchising
Published in The Journal of business & industrial marketing (14-11-2023)“…Purpose This study aims to study research on franchise chain performance that has focused on franchisors’ efforts to align their interests with those of…”
Get full text
Journal Article -
5
Franchising and Organizational Learning
Published 01-01-2022“…Chapter 2 (Essay 1). Despite the importance of experience, the question of whether and how a franchisee’s operating experience affects performance remains…”
Get full text
Dissertation