Search Results - "Giakoumaki, Christina"

Brand engagement in self‐concept and consumer engagement in social media: The role of the source by Giakoumaki, Christina, Krepapa, Areti

“…This three‐group between‐subjects experimental research investigates the extent to which consumer engagement with a social media branded post is directly…”
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Does ingredient advertising work? Some evidence on its impact by Giakoumaki, Christina, Avlonitis, George J, Baltas, George

“…Purpose The purpose of this study is to examine the effectiveness of ingredient advertising. Specifically, the authors consider the question as to whether…”
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