Search Results - "Ghingold, Morry"

Malaysian shopping mall behavior: an exploratory study by Ahmed, Zafar U, Ghingold, Morry, Dahari, Zainurin

“…Purpose - The ascendancy of the shopping mall as a significant shopping, social interaction and or entertainment destination has had a major impact on retail…”
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Intrafirm technical knowledge and competitive advantage: a framework for superior market driven performance by Ghingold, Morry, Johnson, Bruce

“…The ability of business marketers to monitor, strategically adopt and manage new technologies is an important predictor of long-term competitiveness. Expanding…”
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Consumer preferences for commercial Web site design: an Asia‐Pacific perspective by Yang, Xia, Ahmed, Zafar U, Ghingold, Morry, Sock Boon, Goh, Su Mei, Tham, Lee Hwa, Lim

“…Given that even modest increases in customer satisfaction and retention typically translate into significant gains in revenues and profits, many businesses are…”
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Technical knowledge as value added in business markets by Ghingold, Morry, Johnson, Bruce

“…For many businesses, competitiveness is highly dependent on the technical knowledge of its operating personnel. The view that vendors able to offer…”
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Spousal influence in Singaporean family purchase decision‐making process: A cross‐cultural comparison by Xia, Yang, Ahmed, Zafar U., Ghingold, Morry, Kuan Hwa, Ng, Wan Li, Tan, Teo Chai Ying, Wendy

“…Purpose Although considerable consumer research has focused on family purchase decision‐making in families in Western countries, only limited attention has…”
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Buying center research and business marketing practice: meeting the challenge of dynamic marketing by Ghingold, Morry, Wilson, David T.

“…The make-up, structure, functioning and outputs of multi-person buying decision-making units, commonly referred to as "buying centers," have received…”
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Consumer preferences for commercial Web site design an AsiaPacific perspective by Yang, Xia, Ahmed, Zafar U., Ghingold, Morry, Sock Boon, Goh, Su Mei, Tham, Lee Hwa, Lim

“…Given that even modest increases in customer satisfaction and retention typically translate into significant gains in revenues and profits, many businesses are…”
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Spousal influence in Singaporean family purchase decisionmaking process by Xia, Yang, Ahmed, Zafar U., Ghingold, Morry, Kuan Hwa, Ng, Wan Li, Tan, Teo Chai Ying, Wendy

“…Purpose Although considerable consumer research has focused on family purchase decisionmaking in families in Western countries, only limited attention has been…”
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Technical knowledge as value added in business markets: Implications for procurement and marketing by Ghingold, Morry, Johnson, Bruce

“…For many businesses, competitiveness is highly dependent on the technical knowledge of its operating personnel. This article presents the view that vendors…”
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BRIDGING THEORY AND PRACTICE IN THE ALLOCATION OF SALES AND PROMOTIONAL RESOURCES WITHIN CUSTOMER ORGANIZATIONS by Ghingold, Morry

“…Business marketers' sales and promotional costs continue to escalate. These marketers face complex problems in identifying and reaching key influencers in…”
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Bridging Theory And Pracitice In The Allocation Of Sales An by Ghingold, Morry

“…To increase cost-efficiency, marketers must locate the people within an organization who make up the buying center. Research on buying centers has been…”
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Spousal influence in Singaporean family purchase decision-making process by Xia, Yang, Ahmed, Zafar U, Ghingold, Morry, Kuan Hwa, Ng, Wan Li, Tan, Teo Chai Ying, Wendy

“…Purpose - Although considerable consumer research has focused on family purchase decision-making in families in Western countries, only limited attention has…”
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A SOCIAL PROCESS EXAMINATION OF ORGANIZATIONAL BUYING BEHAVIOR (MARKETING, INDUSTRIAL BUYING) by GHINGOLD, MORRY

“…This dissertation presents a conceptualization and research effort in the field of organizational buying behavior. Building upon available theory and research…”
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