Search Results - "Gershon, Rachel"

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  1. 1

    COVID-19 and vaccine hesitancy: A longitudinal study by Fridman, Ariel, Gershon, Rachel, Gneezy, Ayelet

    Published in PloS one (16-04-2021)
    “…How do attitudes toward vaccination change over the course of a public health crisis? We report results from a longitudinal survey of United States residents…”
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    Journal Article
  2. 2

    Increased generosity under COVID-19 threat by Fridman, Ariel, Gershon, Rachel, Gneezy, Ayelet

    Published in Scientific reports (31-03-2022)
    “…In the face of crises—wars, pandemics, and natural disasters—both increased selfishness and increased generosity may emerge. In this paper, we study the…”
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    Journal Article
  3. 3

    Referral Contagion: Downstream Benefits of Customer Referrals by Gershon, Rachel, Jiang, Zhenling

    Published in Journal of marketing research (25-07-2024)
    “…Companies often invest in referral reward programs to incentivize their current customers to spread word of mouth. Previous work has documented that referred…”
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    Journal Article
  4. 4

    Individuals prefer to harm their own group rather than help an opposing group by Gershon, Rachel, Fridman, Ariel

    “…Group-based conflict enacts a severe toll on society, yet the psychological factors governing behavior in group conflicts remain unclear. Past work finds that…”
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    Journal Article
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    Goods Donations Increase Charitable Credit for Low-Warmth Donors by GERSHON, RACHEL, CRYDER, CYNTHIA

    Published in The Journal of consumer research (01-08-2018)
    “…Low-warmth actors are often assumed to lack communal (or other-oriented) intentions, even when acting generously. Low-warmth donors must therefore send…”
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    Journal Article
  7. 7

    Friends with Health Benefits: A Field Experiment by Gershon, Rachel, Cryder, Cynthia, Milkman, Katherine L.

    Published in Management science (17-04-2024)
    “…When pursuing goals, we commonly choose between going it alone versus teaming up together. In a field experiment (n = 774), we tested the benefits of rewarding…”
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    Journal Article
  8. 8

    Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs by Gershon, Rachel, Cryder, Cynthia, John, Leslie K.

    Published in Journal of marketing research (01-02-2020)
    “…Selfish incentives typically outperform prosocial incentives, and customer referral programs frequently use such "selfish" (i.e., sender-benefiting) incentives…”
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    Journal Article
  9. 9

    Fighting fiscal awkwardness: How relationship strength changes individuals’ communication approach when resolving interpersonal debt by Park, Alexander B, Cryder, Cynthia, Gershon, Rachel

    “…Social interactions can be uncomfortable. The current research focuses on a particularly uneasy interaction that individuals face with their friends and…”
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    Journal Article
  10. 10

    Twice-Told Tales: Self-Repetition Decreases Observer Assessments of Performer Authenticity by Gershon, Rachel, Smith, Rosanna K.

    “…People often engage in self-repetition-repeating the same story, joke, or presentation across different audiences. While behaving consistently has generally…”
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    Journal Article
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    Including Language Access into Medicaid ACO Design by Gershon, Rachel, Morris, Lisa, Ferguson, Warren

    Published in The Journal of law, medicine & ethics (22-09-2016)
    “…Quality health care relies upon communication in a patient's preferred language. Language access in health care occurs when individuals are: (1) Welcomed by…”
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    Journal Article
  13. 13

    Reputational Considerations within Prosocial Behavior by Gershon, Rachel

    Published 01-01-2019
    “…Consumers and companies often consider the welfare of others when making decisions. Consumers might spend their money donating to meaningful causes or choose…”
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    Dissertation
  14. 14

    State Fiscal Considerations and Research Opportunities Emerging from the Affordable Care Act's Medicaid Expansion by Sullivan, Jean C., Gershon, Rachel

    Published in American journal of law & medicine (22-06-2014)
    “…As enacted, the Affordable Care Act (ACA) directed states to provide Medicaid coverage to most nonelderly adults with incomes up to 138% of the Federal Poverty…”
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    Journal Article