Search Results - "Germann, Frank"

Washing Away Your Sins? Corporate Social Responsibility, Corporate Social Irresponsibility, and Firm Performance by Kang, Charles, Germann, Frank, Grewal, Rajdeep

“…The authors address the questions of whether and how corporate social responsibility (CSR) relates to firm performance and, in so doing, identify four…”
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The Chief Marketing Officer Matters by Germann, Frank, Ebbes, Peter, Grewal, Rajdeep

“…Marketing academics and practitioners alike remain unconvinced about the chief marketing officer's (CMO's) performance implications. Whereas some studies…”
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Getting the Board on Board: Marketing Department Power and Board Interlocks by Ebbes, Peter, Germann, Frank, Grewal, Rajdeep

“…Although the power held by the marketing department can determine key organizational outcomes, including firm performance, this power seemingly has been…”
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Relating Online, Regional, and National Advertising to Firm Value by Sridhar, Shrihari, Germann, Frank, Kang, Charles, Grewal, Rajdeep

“…Firms spend billions of dollars on advertising every year but remain uncertain about allocation across various advertising vehicles. Allocation decisions are…”
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Performance implications of deploying marketing analytics by Germann, Frank, Lilien, Gary L., Rangaswamy, Arvind

“…A few well-documented cases describe how the deployment of marketing analytics produces positive organizational outcomes. However, the deployment of marketing…”
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Do Marketers Matter for Entrepreneurs? Evidence from a Field Experiment in Uganda by Anderson, Stephen J., Chintagunta, Pradeep, Germann, Frank, Vilcassim, Naufel

“…Promoting growth by differentiating products is a core tenet of marketing. However, establishing and quantifying marketing’s causal impact on firm growth,…”
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It's Gotta Be the Shoes! Performance Enhancement Effects of Novel Brand Advertising by Germann, Frank, Garvey, Aaron M.

“…We examine how brand advertising invokes a performance enhancement effect for owned brands that is purely advertising and brand driven and unrelated to…”
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A taxonomy of marketing organizations by McAlister, Leigh, Germann, Frank, Chisam, Natalie, Hayes, Pete, Lynch, Adriana, Stewart, Bill

“…A basic step in scientific inquiry entails ordering, classifying, or grouping the phenomena under investigation—that is, developing a taxonomy. Yet no…”
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Frontiers: Breaking the Glass Ceiling: Empowering Female Entrepreneurs Through Female Mentors by Germann, Frank, Anderson, Stephen J., Chintagunta, Pradeep K., Vilcassim, Naufel

“…Female entrepreneurs perform significantly better when guided by a female—as opposed to a male—mentor. Among the millions of entrepreneurs in developing…”
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Do Retailers Benefit from Deploying Customer Analytics? by Germann, Frank, Lilien, Gary L., Fiedler, Lars, Kraus, Matthias

“…•Retailers benefit from deploying customer analytics.•Retailers benefit from deploying customer analytics more than firms in most other industries.•However,…”
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Performance Brand Placebos: How Brands Improve Performance and Consumers Take the Credit by GARVEY, AARON M., GERMANN, FRANK, BOLTON, LISA E.

“…This research examines how consumption of a performance branded product systematically improves objective outcomes in a variety of contexts. Five field and…”
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A Call for Research at the Public Policy–Marketing Strategy Interface by Chisam, Natalie, Germann, Frank, Palmatier, Robert W.

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The Uptrend Effect: Encouraging Healthy Behaviors Through Greater Inferred Normativity by Costello, John P., Garvey, Aaron M., Germann, Frank, Wilkie, James E.B.

“…Only a minority of Americans adequately engage in activities experts recommend to curb preventable diseases, such as the consumption of healthful foods and…”
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Relating Online, Regional, and National Advertising to Firm Value by Sridhar, Shrihari, Germann, Frank, Kang, Charles, Grewal, Rajdeep

“…Firms spend billions of dollars on advertising every year but remain uncertain about allocation across various advertising vehicles. Allocation decisions are…”
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Product recalls and the moderating role of brand commitment by Germann, Frank, Grewal, Rajdeep, Ross, William T., Srivastava, Rajendra K.

“…We assess attenuating and augmenting effects of brand commitment on consumer responses when product recalls occur. Consistent with our theorization, results…”
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Driving Customer Analytics From the Top by Germann, Frank, Lilien, Gary L., Moorman, Christine, Fiedler, Lars, Groβmaβ, Till

“…Customer analytics has moved to center stage and customer analytics budgets are rising rapidly. It is surprising, then, that many chief marketing officers…”
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Essays on marketing's role during firm crises by Germann, Frank Axel

“…This research examines marketing’s role during two types of firm-crises. Essay 1 investigates brand equity’s role when product recalls occur, and essay 2…”
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The Equilibrium Properties of Solutions of Non-Electrolytes by Germann, Frank E. E

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THE OCCURRENCE OF CARBON DIOXIDE: WITH NOTES ON THE ORIGIN AND RELATIVE IMPORTANCE OF SUBTERRANEAN CARBON DIOXIDE by Germann, F E

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Active and passive molecules and the nature of the mass action equilibrium constant by Germann, Frank E. E

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