Search Results - "Gbadamosi, Ayantunji"

Postmodernism, ethnicity, and celebrity culture in women’s symbolic consumption by Gbadamosi, Ayantunji

“…Although postmodernism and celebrity culture are closely linked, research attention on this has not been adequately synthesized with ethnic minority groups…”
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Women-entrepreneurship, religiosity, and value-co-creation with ethnic consumers: revisiting the paradox by Gbadamosi, Ayantunji

“…The notion of value co-creation has been a well-established phenomenon in strategic marketing. Nevertheless, there is a dearth of studies that specifically…”
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Understanding market agility for new product success with big data analytics by Hajli, Nick, Tajvidi, Mina, Gbadamosi, Ayantunji, Nadeem, Waqar

“…The complexity that characterises the dynamic nature of the various environmental factors makes it very compelling for firms to be capable of addressing the…”
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Brand personification and symbolic consumption among ethnic minority teenage consumers: An empirical study by Gbadamosi, Ayantunji

“…A plethora of evidence suggests that developed societies such as the United Kingdom are becoming increasingly multicultural by the day. Hence, the diversity of…”
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The anatomy of international students’ acculturation in UK universities by Gbadamosi, Ayantunji

“…The diversity of the student population in the United Kingdom’s higher education sector evokes a vision of the world as a global village. The effect of this…”
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Social marketing and the corruption conundrum in morocco: An exploratory analysis by Hamelin, Nicolas, Nwankwo, Sonny, Gbadamosi, Ayantunji

“…•The lack of creativity of the corruption awareness campaign in Morocco resulted in low interest, recall, and mental processing from the audience.•Findings…”
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Cognitive dissonance: The implicit explication in low‐income consumers' shopping behaviour for “low‐involvement” grocery products by Gbadamosi, Ayantunji

“…The purpose of this paper is to conduct an exploratory analysis of low-income women consumers' consumption of low-involvement grocery products, and to explore…”
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Examining social media live stream’s influence on the consumer decision-making: a thematic analysis by Fletcher, Kathy-Ann, Gbadamosi, Ayantunji

“…Social media live streaming, in the form of live video and user stories, is widely used by influencers, organisations and individuals to connect with their…”
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Exploring the growing link of ethnic entrepreneurship, markets, and Pentecostalism in London (UK): An empirical study by Gbadamosi, Ayantunji

“…Purpose - This paper aims to unravel how membership of Pentecostal fellowships aids the entrepreneurial activities of African-Caribbean (AC) members. While…”
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Hedonism and luxury fashion consumption among Black African women in the UK: an empirical study by Emmanuel-Stephen, Christiana Mbang, Gbadamosi, Ayantunji

“…PurposeAlthough consumption is a universal phenomenon, it is characterised with considerable degree of diversity in relation to various factors such as…”
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Acculturation: An exploratory study of clothing consumption among Black African women in London (UK) by Gbadamosi, Ayantunji

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Faith and entrepreneurship among the British African‐Caribbean: Intersections between religious and entrepreneurial values by Nwankwo, Sonny, Gbadamosi, Ayantunji

“…Purpose - This paper aims to explore how African-Caribbean Pentecostals use the platform of their faith to reconstruct their entrepreneurial values and…”
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Consumer involvement and marketing in Africa: some directions for future research by Gbadamosi, Ayantunji

“…Despite an ongoing debate, authors agree that factors that determine consumers' involvement in any goal object are the characteristics of the object, the…”
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Marketing During a Global Crisis in an Emerging Market: A Study of the Response to the COVID-19 Pandemic in the Retail Banking Sector by Sani, Kareem Folohunso, Gbadamosi, Ayantunji, Al-Abdulrazak, Rula

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Ethnic entrepreneurship: the myths of informal and illegal enterprises in the UK by Ojo, Sanya, Nwankwo, Sonny, Gbadamosi, Ayantunji

“…This study, based on lived experiences of a sample of Nigerian entrepreneurs in the UK, provides an insight into why ethnic minority entrepreneurs work and…”
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Exploring the growing link of ethnic entrepreneurship, markets, and Pentecostalism in London (UK) by Gbadamosi, Ayantunji

“…Purpose – This paper aims to unravel how membership of Pentecostal fellowships aids the entrepreneurial activities of African-Caribbean (AC) members. While…”
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Colour cosmetics consumption among Moroccan women: Examining the nexus of attitudes, religion and the media by Hamelin, Nicolas, Mokannef, Amina, Gbadamosi, Ayantunji

“…This paper examines colour cosmetic consumption of Morrocan women in relation to the influence of attitudes, religion and the media. With data from 498 women…”
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Exploring children, family, and consumption behavior: Empirical evidence from Nigeria by Gbadamosi, Ayantunji

“…Multinational enterprises, especially those in the fast‐moving consumer goods market, have long been concerned with the dynamics of family‐oriented consumption…”
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Entrepreneurship marketing: principles and practice of SME marketing / edited by Sonny Nwankwo & Ayantunji Gbadamosi by Nwankwo, Sonny, Gbadamosi, Ayantunji

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Low-income consumers' reactions to low-involvement products by Gbadamosi, Ayantunji

“…Purpose - The purpose of this paper is to explore the attitudes and behaviour of low-income women consumers in respect of low-involvement grocery…”
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