Search Results - "Gauzente, Claire"

Vues sur « mon corps troublé·e·s » – recherches-frictions by Gauzente, Claire

“…This text explores several ways to go beyond, displace, disturb the binarized matrix of masculine/feminine genders for a more fluid vision of the existence of…”
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Producer perceptions of the incentives and challenges of adopting ecolabels in the European finfish aquaculture industry: A Q-methodology approach by Chikudza, Lynnlee, Gauzente, Claire, Guillotreau, Patrice, Alexander, Karen A.

“…There is growing research interest in aquaculture ecolabelling. This is unsurprising given the potential economic incentives for the producer such as market…”
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Using Qualitative Methods in Franchise Research-An Application in Understanding the Franchised Entrepreneurs' Motivations by Gauzente, Claire

“…Until now the research on franchising has been lacking in France. However, France was one of the first European countries to develop numerous franchise units…”
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The intention to click on sponsored ads—A study of the role of prior knowledge and of consumer profile by Gauzente, Claire

“…The activity of e-tailers relies entirely on their ability to attract potential consumers to their websites. This research addresses online consumer reactions…”
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Vues sur « mon corps troublé·e·s » – recherches-frictions by Gauzente, Claire

“…Ce texte explore plusieurs façons de dépasser, déplacer, troubler la matrice binarisée des genres masculin/féminin pour une vision plus fluide de l’existence…”
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Message content in keyword campaigns, click behavior, and price-consciousness: A study of millennial consumers by Gauzente, Claire, Roy, Yves

“…Building upon the expectancy theory, this study suggests that message content in keyword advertising influences click behavior. The moderating role of price…”
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Information search and paid results — proposition and test of a hierarchy-of-effect model by Gauzente, Claire

“…Search engines stand as the first entry point to internet resources for 70% of users. The results page is therefore an appealing place for advertising in the…”
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Market orientation in franchise networks: a contrast analysis of franchisors and franchisees views by Gauzente, Claire

“…Market orientation is considered as key to organizational survival and performance. In inter-firm settings, previous research indicates that it contributes to…”
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Market orientation in franchise networks: a contrast analysis of franchisors and franchisees views by Gauzente, Claire

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Measuring franchisees satisfaction theoretical considerations and empirical testing by Gauzente, Claire

“…Franchisees satisfaction is key to a franchise networks continuance over the years. However, at the moment, no robust scale exists in order to assess…”
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Franchising choice in retail networks: a multi-level institutional framework by Gauzente, Claire, Dumoulin, Régis

“…Franchising is one of the most dynamic forms of organization for retail networks. Conceptualized as a hybrid form by transaction cost theory, franchising…”
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The Solid Body Guitar in the Digital Era: How Persistent Myths Influence Musicians' Evaluation Criteria by Dumoulin, Régis, Gauzente, Claire

“…The aim of this article is to analyze the extent to which social representations associated with three guitars that characterize rock history still influence…”
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Attitude toward M-Advertising, Perceived Intrusiveness, Perceived Ad-Clutter and Behavioral Consequences: A Preliminary Study by Gauzente, C.

“…Mobile-marketing raises a great from practitioners. It represents a new, concise, effective and direct way to contact consumers in order to make commercial…”
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Measuring franchisees'satisfaction: theoretical considerations and empirical testing by Gauzente, Claire

“…Franchisees'satisfaction is key to a franchise network's continuance over the years. However, at the moment, no robust scale exists in order to assess…”
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"To legislate or not to legislate": a comparative exploratory study of privacy personalisation factors affecting French, UK and US Web sites by Gurau, Calin, Ranchhod, Ashok, Gauzente, Claire

“…The trade off between customer privacy and Web site personalisation is currently moving to the forefront of academic and practical debate in marketing. The new…”
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Archives, genre, sexualités, discours by Abbou, Julie, Ballon, Maëva, Denèfle, Sylvette, Déodat, Caroline, Elmiger, Daniel, Faure, Ruby, Frasch, Delphine, Gauzente, Claire, Gérardin-Laverge, Mona, Giacinti, Margot, Giami, Alain, Gilis, Marine, Girard, Gabriel, Grau, Élie, Guaresi, Magali, Hertiman, Marys Renné, Klein, Alexandre, Lambert, Karine, Mozziconacci, Vanina, Orlando, Lisa, Petit, Mathilde, Rubio, Clémentine, Sauvages, Pensées, Sentis, Isabelle Salem Diego, Sergent-Mirebault, Mathilde, Topini, Carolina, Torres, Flaz

“…Ce numéro thématique de GLAD! consacré aux archives interroge à la fois la production, la conservation et l’usage des archives au prisme du genre, et la…”
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The dynamics of market-oriented change: An empirical exploration by Gauzente, Claire

“…The paper examines the role of time in the relationship between market orientation and economic performance. Several authors have suggested potential delayed…”
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Measuring franchisees' satisfaction: theoretical considerations and empirical testing by Gauzente, Claire

“…Franchisees' satisfaction is key to a franchise network's continuance over the years. However, at the moment, no robust scale exists in order to assess…”
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To legislate or not to legislate a comparative exploratory study of privacypersonalisation factors affecting French, UK and US Web sites by Gurau, Calin, Ranchhod, Ashok, Gauzente, Claire

“…The trade off between customer privacy and Web site personalisation is currently moving to the forefront of academic and practical debate in marketing. The new…”
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Comparing market orientation scales : a content analysis by Gauzente, Claire

“…Utilises content analysis to compare the MKTOR and MARKOR market orientation scales in relation to the theoretical position that originally inspired their…”
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