Search Results - "Gassiot Melian, Ariadna"

Satisfacción laboral y COVID-19: el caso del sector de los cruceros by Ribas Boadella, Anna, Gutiérrez-Aragón, Óscar, Gassiot Melian, Ariadna, Pérez Muñoz, Aroa, Espinet Rius, Josep María

“…El empleo en el sector turístico es habitualmente objeto de debate, ya que se caracteriza por una elevada intensidad horaria y bajas remuneraciones, lo que, a…”
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Comportamiento de compra y actitud ante el greenwashing. Estudio comparativo entre consumidores de territorios con diferente desarrollo económico by Gassiot Melian, Ariadna, Gutiérrez Aragón, Óscar, Nebot, Alba

“…El comportamiento de compra de los consumidores es una de las actitudes sociales que más interés suscita en las investigaciones sobre comunicación y marketing…”
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Local food experiences before and after COVID-19: a sentiment analysis of EWOM by POYOI, Pimsuporn, GASSIOT-MELIAN, Ariadna, COROMINA, Lluis

“…Purpose – To use Natural Language Processing (NLP) to explore how people feel and what they share online about their experiences with food. In addition, to…”
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An analysis of price segmentation in the cruise industry by Espinet, Josep Maria, Gassiot-Melian, Ariadna, Rigall-I-Torrent, Ricard

“…The cruise industry is a segment within the tourism and hospitality sector, with special characteristics as the accommodation moves from one place to another…”
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Impacto de los vlogs de viajes sobre la elección de un destino turístico by Óscar Gutiérrez-Aragón, Ariadna Gassiot-Melian, Thea Louise Bauyon-Esguerran, Katarzyna-Aleksandra Dlugosz

“…El avance de la digitalización y los cambios que esta ha generado en las necesidades de los consumidores, tanto en la forma de comunicarse como en la de…”
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Uso, aceptación y repercusión de las redes sociales y los influencers en el sector ecuestre by Gutiérrez Aragón, Óscar, Gassiot Melian, Ariadna, Alabart Algueró, Júlia

“…Los influencers han alcanzado un lugar preminente en las estrategias comerciales de muchas empresas, ya que transmiten seguridad y confianza a quienes les…”
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Generation Z and Millennials’ food-sharing behaviour: a cross-generational analysis of motivations, satisfaction and behavioural intention by Poyoi, Pimsuporn, Gassiot-Melian, Ariadna, Coromina, Lluís

“…PurposePosting and sharing about food on social media has surged in popularity amongst younger generations such as Millennials and Generation Z. This study…”
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Examining the structural relationships between perceived value, satisfaction and loyalty among disabled tourists in two world heritage sites by Moreno-Manzo, Jessenia, Coromina, Lluís, Gassiot-Melian, Ariadna

“…PurposeThis study aims to explore the dimensions of perceived value of tourists with disabilities at heritage sites. Second, it examines the differences in the…”
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Advance booking pricing strategies: A comparison of the pre- and post- Covid-19 situation in the cruise industry by Espinet-Rius, Josep Maria, Gassiot-Melian, Ariadna, Coromina, Lluís

“…This article analyses advance booking pricing strategies in the cruise industry before and after Covid-19 was declared a pandemic. To provide a complete…”
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Price determinants and classification of tactical pricing decisions in the cruise industry by Espinet-Rius, Josep Maria, Gassiot-Melian, Ariadna, Rigall-I-Torrent, Ricard

“…Pricing strategies and tactics and itinerary design are some of the most important decisions faced by cruise companies in order to maximize their profits. This…”
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Has COVID-19 had an impact on prices? The case of the cruise industry by Rius, Josep Maria Espinet, Gassiot-Melian, Ariadna

“…One of the previously unknown and unexpected impact of COVID-19 is its effect on prices. The aim of this research is to estimate how prices in the cruise…”
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Utilización del brand placement en la filmografía de Quentin Tarantino by Gutiérrez-Aragón, Óscar, Fondevila-Gascón, Joan-Francesc, Gassiot-Melian, Ariadna, Hidalgo-Naharro, Minerva

“…La utilización del brand placement como herramienta de comunicación y publicidad en los medios audiovisuales se ha ido incrementando en las últimas dos décadas…”
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World ranking of cruise homeports from a customer pricing perspective by Espinet Rius, Josep Maria, Gassiot Melian, Ariadna, Rigall-I-Torrent, Ricard

“…Cruise homeports play a key role for local economies. The aim of this study is to build a world ranking of cruise homeports considering the price paid by the…”
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An analysis of price segmentation in the cruise industry by Espinet, Josep Maria, Gassiot-Melian, Ariadna, Rigall-I-Torrent, Ricard

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Impacto del turismo deportivo sobre la masa social y la economía de un club de fútbol. El caso del F.C. Barcelona by Gutiérrez-Aragón, Óscar, Gassiot-Melian, Ariadna, Martín-Guerrero, Lydia

“…El principal objetivo de este trabajo es valorar el impacto que el turismo deportivo tiene sobre los socios y aficionados de un club como el F.C. Barcelona,…”
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The perceived value of accessibility in religious sites – do disabled and non-disabled travellers behave differently? by Gassiot Melian, Ariadna, Prats, Lluís, Coromina, Lluís

“…Purpose This study aims at exploring whether there are differences in behaviour between people with special access needs and those who do not have these needs…”
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Tourism constraints for Spanish tourists with disabilities: Scale development and validation by Gassiot, Ariadna, Prats, Lluís, Coromina, Lluís

“…In Spain, more than 2.5 million people live with some form of disability (Imserso, 2014). Tourism constraints are defined as factors influencing travel…”
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Motivaciones turísticas de los millennials y centennials de Taiwán. El caso de la ciudad de Taichung by Óscar Gutiérrez-Aragón, Ariadna Gassiot-Melian, Meritxell López-Corbillón, Maria-Altynshash Sánchez-Giménez

“…El turismo es un fenómeno en constante crecimiento desde hace décadas a nivel global. Taiwán, uno de los países asiáticos con mayor crecimiento económico, ha…”
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Utilización del brand placement en la filmografía de Quentin Tarantino by Gassiot Melian, Adriana, Gutiérrez-Aragón, Óscar, Fondevila-Gascón, Joan-Francesc, Hidalgo Naharro, Minerva

“…La utilización del product placement como herramienta de comunicación y publicidad en los medios audiovisuales se ha ido incrementando en las últimas dos…”
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Comportamiento de compra y actitud ante el greenwashing. Estudio comparativo entre consumidores de territorios con diferente desarrollo económico /The Consumers' Purchase Behaviour and Attitude towards Greenwashing. Comparative Study between Consumers in Territories with Different Economic Development / Comportamento de compra e atitude em relação ao greenwashing. Estudo comparativo entre consumidores em territórios com diferentes desenvolvimentos econômicos by Aragón, Óscar Gutiérrez, Melian, Ariadna Gassiot, López, Alba Nebot

“…El comportamiento de compra de los consumidores es una de las actitudes sociales que más interés suscita en las investigaciones sobre comunicación y…”
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