Web Adoption and Firm Performance in the Fashion Industry: The Moderating Role of Social and Economic Rational Managerial Perceptions

This article draws on an integrated perspective of institutional theory and the resource-based view of the firm by studying the causal relationships among Web technology adoption, social and economic rational managerial perceptions, and firm results. It does so in the context of the fashion industry...

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Bibliographic Details
Published in:Journal of organizational computing and electronic commerce Vol. 24; no. 4; pp. 342 - 365
Main Authors: Hurtado Gonzalez, J. M., Cámara, S. Bruque, Galán Gonzalez, J. L.
Format: Journal Article
Language:English
Published: Philadelphia, PA Taylor & Francis 02-10-2014
Lawrence Erlbaum Associates, Inc
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Summary:This article draws on an integrated perspective of institutional theory and the resource-based view of the firm by studying the causal relationships among Web technology adoption, social and economic rational managerial perceptions, and firm results. It does so in the context of the fashion industry. The article suggests that both resource-based view and institutional factors may better explain firm performance. Isomorphic rationality as institutional forces of firm homogeneity are proposed as determinants of rent potential that complement and extend resource-based explanations of firm success variation and sustainable competitive advantage in the fashion industry.
Bibliography:ObjectType-Article-1
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ISSN:1091-9392
1532-7744
DOI:10.1080/10919392.2014.956595