Search Results - "GARVEY, AARON M."

Bad News? Send an AI. Good News? Send a Human by Garvey, Aaron M., Kim, TaeWoo, Duhachek, Adam

“…The present research demonstrates how consumer responses to negative and positive offers are influenced by whether the administering marketing agent is an…”
Get full text

It's Gotta Be the Shoes! Performance Enhancement Effects of Novel Brand Advertising by Germann, Frank, Garvey, Aaron M.

“…We examine how brand advertising invokes a performance enhancement effect for owned brands that is purely advertising and brand driven and unrelated to…”
Get full text

Eco-Product Choice Cuts Both Ways: How Proenvironmental Licensing Versus Reinforcement Is Contingent on Environmental Consciousness by Garvey, Aaron M., Bolton, Lisa E.

“…This research identifies how choice of an eco-product (e.g., low-energy LED light bulbs, biodegradable paper towels) influences downstream, environmentally…”
Get full text

Performance Brand Placebos: How Brands Improve Performance and Consumers Take the Credit by GARVEY, AARON M., GERMANN, FRANK, BOLTON, LISA E.

“…This research examines how consumption of a performance branded product systematically improves objective outcomes in a variety of contexts. Five field and…”
Get full text

The marketing of love: how attachment styles affect romantic consumption journeys by Mende, Martin, Scott, Maura L., Garvey, Aaron M., Bolton, Lisa E.

“…The experience of romantic love is closely interlocked with consumption journeys—yet how and why consumers engage in romantic consumption is not fully…”
Get full text

The Uptrend Effect: Encouraging Healthy Behaviors Through Greater Inferred Normativity by Costello, John P., Garvey, Aaron M., Germann, Frank, Wilkie, James E.B.

“…Only a minority of Americans adequately engage in activities experts recommend to curb preventable diseases, such as the consumption of healthful foods and…”
Get full text

The Jilting Effect: Antecedents, Mechanisms, and Consequences for Preference by GARVEY, AARON M., MELOY, MARGARET G., SHIV, BABA

“…This research explores how the experience of a jilt—the anticipation and subsequent inaccessibility of a highly desirable, aspirant option—influences…”
Get full text

Turning unplanned overpayment into a status signal: how mentioning the price paid repairs satisfaction by Garvey, Aaron M., Blanchard, Simon J., Winterich, Karen Page

“…We investigate how mentioning the price paid to others (which we refer to as price-dropping) can be used to assuage the negative experience that occurs when…”
Get full text

How consumer goal characteristics determine the influence of goal progress on goal perseverance by Garvey, Aaron M

“…How does progress toward a goal impact the tendency to pursue that goal? Prior research has identified inconsistent effects of consumer goal progress upon goal…”
Get full text