Search Results - "G, Sundar"

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  1. 1

    A conserved sequence signature is essential for robust plant miRNA biogenesis by Narjala, Anushree, Nair, Ashwin, Tirumalai, Varsha, Hari Sundar, G Vivek, Shivaprasad, Padubidri V

    Published in Nucleic acids research (06-04-2020)
    “…Abstract Micro (mi)RNAs are 20–22nt long non-coding RNA molecules involved in post-transcriptional silencing of targets having high base-pair complementarity…”
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    Journal Article
  2. 2

    Multi-Criteria Decision Analysis for user satisfaction-induced demand-side load management for an institutional building by Elavarasan, Rajvikram Madurai, Leoponraj, S., Vishnupriyan, J., Dheeraj, A., Gangaram Sundar, G.

    Published in Renewable energy (01-06-2021)
    “…The scope of this study is to present a suitable demand-side management technique to manage the load of a department in an educational institution located in…”
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  3. 3

    When and why do customer solutions pay off in business markets? by Worm, Stefan, Bharadwaj, Sundar G., Ulaga, Wolfgang, Reinartz, Werner J.

    “…Manufacturers invest in customer solutions to differentiate their offerings and sustain profitability despite declining margins from goods sales…”
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  4. 4

    New product introductions for low-income consumers in emerging markets by Arunachalam, S., Bahadir, S. Cem, Bharadwaj, Sundar G., Guesalaga, Rodrigo

    “…Facing growth pressures, firms attempt to target the large low-income consumer segment present in emerging markets. This multi-method study develops research…”
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  5. 5

    Customer Satisfaction and Stock Returns Risk by Tuli, Kapil R., Bharadwaj, Sundar G.

    Published in Journal of marketing (01-11-2009)
    “…Over the past decade, several studies have argued that customer satisfaction has high relevance for financial markets because it has a significant impact on…”
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  6. 6

    Plant histone variants at the nexus of chromatin readouts, stress and development by Vivek Hari Sundar, G, Madhu, Aravind, Archana, A, Shivaprasad, P V

    “…Histones are crucial proteins that are involved in packaging the DNA as condensed chromatin inside the eukaryotic cell nucleus. Rather than being static…”
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  7. 7

    Rethinking Customer Solutions: From Product Bundles to Relational Processes by Tuli, Kapil R, Kohli, Ajay K, Bharadwaj, Sundar G

    Published in Journal of marketing (01-07-2007)
    “…This study draws on depth interviews with 49 managers in customer firms and 55 managers in supplier firms and on discussions with 21 managers in two focus…”
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    PV-Diesel-Hydrogen fuel cell based grid connected configurations for an institutional building using BWM framework and cost optimization algorithm by Madurai Elavarasan, Rajvikram, Leoponraj, S., Dheeraj, A., Irfan, Muhammad, Gangaram Sundar, G., Mahesh, G.K.

    “…•Comparative analysis of PV-Diesel-Hydrogen fuel cell based grid connected configurations.•Proposed user budget constraint based cost optimization…”
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  10. 10

    Plant polymerase IV sensitizes chromatin through histone modifications to preclude spread of silencing into protein-coding domains by Hari Sundar G, Vivek, Swetha, Chenna, Basu, Debjani, Pachamuthu, Kannan, Raju, Steffi, Chakraborty, Tania, Mosher, Rebecca A, Shivaprasad, P V

    Published in Genome research (01-05-2023)
    “…Across eukaryotes, gene regulation is manifested via chromatin states roughly distinguished as heterochromatin and euchromatin. The establishment, maintenance,…”
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  11. 11

    Satisfaction (Mis)pricing Revisited: Real? Really Big? by Bharadwaj, Sundar G., Mitra, Debanjan

    Published in Journal of marketing (01-09-2016)
    “…The question of whether customer satisfaction is mispriced by the stock market has been debated over the past decade, yet it remains unintegrated with the…”
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  12. 12

    Vector Based Genetic Lavrentyev Paraboloid Network Wireless Sensor Network Lifetime Improvement by Krishna, Neethu, Sundar, G. Naveen, Narmadha, D.

    Published in Wireless personal communications (01-02-2024)
    “…In dynamic situations, limited processing power in Wireless Sensor Networks (WSN) makes it difficult to handle network lifetime and coverage. This work…”
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  13. 13

    The Impact of Brand Quality on Shareholder Wealth by Bharadwaj, Sundar G., Tuli, Kapil R., Bonfrer, Andre

    Published in Journal of marketing (01-09-2011)
    “…This study examines the impact of brand quality on three components of shareholder wealth: stock returns, systematic risk, and idiosyncratic risk. The study…”
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  14. 14

    Marketing mix and brand sales in global markets: Examining the contingent role of country-market characteristics by Bahadir, S Cem, Bharadwaj, Sundar G, Srivastava, Rajendra K

    Published in Journal of international business studies (01-06-2015)
    “…Marketing products globally is challenging due to the diverse nature of markets. We use market heterogeneity, unbranded competition, resource and…”
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  15. 15

    How Product Type and Organic Label Structure Combine to Influence Consumers’ Evaluations of Organic Foods by Parker, Jeffrey R., Paul, Iman, Hamilton, Ryan, Rodriguez-Vila, Omar, Bharadwaj, Sundar G.

    Published in Journal of public policy & marketing (01-07-2021)
    “…This research finds that how a firm conveys a food’s organic nature through an organic label impacts consumers’ evaluation of that food. Consistent with…”
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  16. 16

    Investigation of Transposon DNA Methylation and Copy Number Variation in Plants Using Southern Hybridisation by G, Vivek Hari Sundar, Shivaprasad, P V

    Published in Bio-protocol (05-06-2022)
    “…Plant genomes are pronouncedly enriched in repeat elements such as transposons. These repeats are epigenetically regulated by DNA methylation. Whole genome…”
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    Cultivar-specific miRNA-mediated RNA silencing in grapes by Tirumalai, Varsha, Narjala, Anushree, Swetha, Chenna, Sundar, G. Vivek Hari, Sujith, T. N., Shivaprasad, P. V.

    Published in Planta (01-07-2022)
    “…Main conclusion In-depth comparative degradome analysis of two domesticated grape cultivars with diverse secondary metabolite accumulation reveals differential…”
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  19. 19

    Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder? by Bahadir, S. Cem, Bharadwaj, Sundar G, Srivastava, Rajendra K

    Published in Journal of marketing (01-11-2008)
    “…In mergers and acquisitions (M&As), brands account for significant but heterogeneous proportions of overall transaction value. The marketing literature focuses…”
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  20. 20

    Ties That Bind: The Impact of Multiple Types of Ties with a Customer on Sales Growth and Sales Volatility by Tuli, Kapil R., Bharadwaj, Sundar G., Kohli, Ajay K.

    Published in Journal of marketing research (01-02-2010)
    “…Suppliers in business-to-business settings are increasingly building a portfolio of multiple types of ties with individual customers. For example, in addition…”
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