Search Results - "Fuertes Olivera, P A"

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    Towards a critical cognitive–pragmatic approach to gender metaphors in Advertising English by Velasco-Sacristán, Marisol, Fuertes-Olivera, Pedro A.

    Published in Journal of pragmatics (01-11-2006)
    “…This paper investigates the methodological convenience of a critical cognitive–pragmatic approach to gender metaphors in Advertising English. We begin by…”
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    Journal Article
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    Pedagogical Application of Specialized Corpora in ESP Teaching: the case of the UVaSTECorpus by Zorko, V, Fuertes Olivera, P A

    Published in Scripta Manent (01-01-2008)
    “…This article contributes to defining the concept of specialized corpora, reviews the rationale for using them instead of general corpora in teaching…”
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    Journal Article
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    Persuasion and advertising English: Metadiscourse in slogans and headlines by Fuertes-Olivera, Pedro A., Velasco-Sacristán, Marisol, Arribas-Baño, Ascensión, Samaniego-Fernández, Eva

    Published in Journal of pragmatics (01-08-2001)
    “…Metadiscourse plays a vital role both in organising the discourse and in engaging the audience, thus becoming an important aspect of persuasive writing…”
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    Journal Article
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    A CRITICAL COMPARISON OF THE MACROSTRUCTURE AND MICROSTRUCTURE OF TWO BILINGUAL ENGLISH-SPANISH DICTIONARIES OF ECONOMICS by Fuertes-Olivera, Pedro A., Velasco-Sacritán, Marisol

    Published in International journal of lexicography (01-03-2001)
    “…Theoretical lexicography is in part concerned with the development and improvement of dictionary-making. Some of its tenets have been used in the research…”
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    Journal Article
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    Empirical assessment of some learning factors affecting Spanish students of business English by Fuertes-Olivera, Pedro A., Gómez-Martı́nez, Susana

    “…This article analyses factors affecting L2 learning, using Regression and Correlation Analysis. Some of the the results are in line with those reported in the…”
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    Journal Article
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