A study of variables affecting the consumption of medicinal plant products in urban communities, north of Iran

A study of variables affecting the consumption of medicinal plant products in urban communities, north of Iran

Medicinal plants have a special place in Iranian people’s culture, and they show a growing tendency to use natural, harmless products daily. Understanding consumers’ tastes and attitudes can contribute to proper planning for the production, marketing, and use of medicinal plants. This study aimed at...

Full description

Saved in:
Bibliographic Details
Published in:Environment, development and sustainability Vol. 24; no. 5; pp. 7455 - 7469
Main Authors: Yeganeh, Hassan, Farsi, Raziye, Frozeh, Mahammad Rahim, Pournemati, Ardeshir, Mirdeilami, Seyedeh Zohreh
Format: Journal Article
Language:English
Published: Dordrecht Springer Netherlands 01-05-2022
Springer Nature B.V
Subjects:
Advertisements
Case Study
Community
Consumers
Consumption
Dependent variables
Earth and Environmental Science
Ecology
Economic Geology
Economic Growth
Environment
Environmental Economics
Environmental Management
Herbal medicine
Households
Independent variables
Logit models
Marketing
Medicinal plants
Population studies
Power plants
Prices
Sampling methods
Sustainable Development
Traditional medicine
Urban areas
Iran
Traditional medicine
People's preference
Gorgan City
Medicinal plant consumption
Marketing
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Medicinal plants have a special place in Iranian people’s culture, and they show a growing tendency to use natural, harmless products daily. Understanding consumers’ tastes and attitudes can contribute to proper planning for the production, marketing, and use of medicinal plants. This study aimed at determining factors affecting the consumption of medicinal plants in urban communities in the north of Iran. The instruments used in the study were a questionnaire and a face-to-face interview. The study population included 384 households selected from three districts of Gorgan City, Iran, using the simple sampling method (equal chance to select samples from the community). The collected data were analyzed using an ordinal logit model in SPSS software. The dependent variable was the monthly consumption of medicinal plant products, and the independent variables were household costs, household income, education, advertisement, plant prices, and availability. The results showed that financial power, medicinal plant quality, awareness and knowledge of medicinal plants, and preference of medicinal plants over chemical drugs with a significance level of 95% ( p value < 0.05) affected the consumption of medicinal plants in the study area. The study’s results can be used for successful planning in this area based on producers, processors, and marketers of medicinal plants.
ISSN:1387-585X
1573-2975
DOI:10.1007/s10668-021-01698-1