Search Results - "Fransen, Marieke L"

"I was Right about Vaccination": Confirmation Bias and Health Literacy in Online Health Information Seeking by Meppelink, Corine S., Smit, Edith G., Fransen, Marieke L., Diviani, Nicola

“…When looking for health information, many people turn to the Internet. Searching for online health information (OHI), however, also involves the risk of…”
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Strategies and motives for resistance to persuasion: an integrative framework by Fransen, Marieke L, Smit, Edith G, Verlegh, Peeter W J

“…Persuasion is an important element of human communication. But in many situations, we resist rather than embrace persuasive attempts. Resistance to persuasion…”
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A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them by Fransen, Marieke L., Verlegh, Peeter W.J., Kirmani, Amna, Smit, Edith G.

“…This article presents a typology of the different ways in which consumers resist advertising, and the tactics that can be used to counter or avoid such…”
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Facts Tell, Stories Sell? Assessing the Availability Heuristic and Resistance as Cognitive Mechanisms Underlying the Persuasive Effects of Vaccination Narratives by Vandeberg, Lisa, Meppelink, Corine S, Sanders, José, Fransen, Marieke L

“…Online vaccine-critical sentiments are often expressed in appealing personal narratives, whereas vaccine-supporting information is often presented in a…”
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Predicting Advertising Effectiveness by Facial Expressions in Response to Amusing Persuasive Stimuli by Lewinski, Peter, Fransen, Marieke L, Tan, Ed S. H

“…We present a psychophysiological study of facial expressions of happiness (FEH) produced by advertisements using the FaceReader system (Noldus, 2013) for…”
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Embodied Resistance to Persuasion in Advertising by Lewinski, Peter, Fransen, Marieke L, Tan, Ed S

“…From the literature on resistance to persuasion in advertising, much is known about how people can resist advertising by adopting resistance strategies, such…”
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Light as a feather: Effects of packaging imagery on sensory product impressions and brand evaluation by van Rompay, Thomas J. L., Fransen, Marieke L., Borgelink, Bianca G. D.

“…Inspired by the increasing importance of packaging design for product and brand management, this study tests effects of movement visuals and location of…”
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Rest in peace? Brand-induced mortality salience and consumer behavior by Fransen, Marieke L., Fennis, Bob M., Pruyn, Ad Th. H., Das, Enny

“…The present research examines the hypothesis that brands can automatically activate mortality-related thoughts and, in turn, affect consumer behavior. Terror…”
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Effects of Disclosing Sponsored Content in Blogs: How the Use of Resistance Strategies Mediates Effects on Persuasion by van Reijmersdal, Eva A., Fransen, Marieke L., van Noort, Guda, Opree, Suzanna J., Vandeberg, Lisa, Reusch, Sanne, van Lieshout, Floor, Boerman, Sophie C.

“…This article presents two studies examining the effects of disclosing online native advertising (i.e., sponsored content in blogs) on people’s brand attitude…”
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Packaging design as an implicit communicator: Effects on product quality inferences in the presence of explicit quality cues by van Ooijen, Iris, Fransen, Marieke L., Verlegh, Peeter W.J., Smit, Edith G.

“…•We show that packaging colour value affects quality inferences.•We examine these effects when also explicit attribute cues are made available.•Overall, design…”
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See the cake and have it too? Investigating the effect of watching a TV cooking show on unhealthy food choices by Alblas, Monique C., Mollen, Saar, Fransen, Marieke L., van den Putte, Bas

“…•No evidence for unsuccessful dieters’ reactivity to food-related TV content.•Lower perceived self-regulation is associated with more unhealthy food…”
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Food at first sight: Visual attention to palatable food cues on TV and subsequent unhealthy food intake in unsuccessful restrained eaters by Alblas, Monique C., Mollen, Saar, Fransen, Marieke L., van den Putte, Bas

“…This study investigated whether unsuccessful dieters show heightened visual attention to food cues in TV content and how visual attention influences subsequent…”
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The effectiveness of social norm information in stimulating financial help-seeking behavior: A field experiment by Uhl, Felix, Mollen, Saar, Fransen, Marieke L.

“…Early contact with people who need financial help is key in preventing financial derailment. It can prevent avoidable debt accumulation and accompanying…”
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Consuming media, consuming food: investigating concurrent TV viewing and eating using a 7-d time use diary survey by Alblas, Monique C, Mollen, Saar, Wennekers, Annemarie M, Fransen, Marieke L, van den Putte, Bas

“…One explanation for the relationship between TV viewing and obesity is that people may (over)eat while watching TV. The current study investigated associations…”
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Sixty Years Later: A Replication Study of McGuire's First Inoculation Experiment by Fransen, Marieke L., Mollen, Saar, Rains, Stephan A., Das, Enny, Vermeulen, Ivar

“…Inoculation theory was introduced 60 years ago, after McGuire and Papageorgis (1961) published their first study on how resistance to persuasion can be…”
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Signalling product healthiness through symbolic package cues: Effects of package shape and goal congruence on consumer behaviour by van Ooijen, Iris, Fransen, Marieke L., Verlegh, Peeter W.J., Smit, Edith G.

“…Three studies show that product packaging shape serves as a cue that communicates healthiness of food products. Inspired by embodiment accounts, we show that…”
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Watch what you watch: The effect of exposure to food-related television content on the accessibility of a hedonic eating goal by Alblas, Monique C., Mollen, Saar, Fransen, Marieke L., van den Putte, Bas

“…This study examined whether seeing food-related TV content affected the accessibility of a hedonic eating goal differently for people scoring relatively high…”
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Psychological reactance and vaccine uptake: a longitudinal study by Verpaalen, Iris A. M., Ritter, Simone M., van Hooff, Madelon L. M., van Stekelenburg, Aart, Fransen, Marieke L., Holland, Rob W.

“…In most countries, vaccine uptake is a voluntary decision. If people experience threats to this freedom, for example, by pro-vaccination media campaigns or…”
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Comparing the Impact of Explicit and Implicit Resistance Induction Strategies on Message Persuasiveness by Fransen, Marieke L., Fennis, Bob M.

“…Traditional strategies that help people to resist persuasive communication, such as warnings of persuasive intent, are explicit, effortful, and require…”
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Framing in Entertainment-Education: Effects on Processes of Narrative Persuasion by Brusse, Elsbeth D. Asbeek, Fransen, Marieke L., Smit, Edith G.

“…Nowadays, entertainment-education (E-E) is often used as a persuasive strategy to stimulate prosocial behavior. Although E-E is mostly regarded as a persuasive…”
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