The habit of buying foods announced on television increases ultra-processed products intake among schoolchildren

This study aimed to verify the effects of buying television advertised food in schoolchildren eating behaviors. We performed a cross-sectional study with fourth grade students of an elementary education in Belo Horizonte, Minas Gerais State, Brazil. We analyzed anthropometric data, the habit of buyi...

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Bibliographic Details
Published in:	Cadernos de saúde pública Vol. 36; no. 8; p. e00091419
Main Authors:	Fraga, Raphaela Silveira, Silva, Sarah Liduário Rocha, Santos, Luana Caroline Dos, Titonele, Luana Rosa de Oliveira, Carmo, Ariene da Silva
Format:	Journal Article
Language:	English
Published:	Brazil Escola Nacional de Saúde Pública Sergio Arouca, Fundação Oswaldo Cruz 01-01-2020 Escola Nacional de Saúde Pública, Fundação Oswaldo Cruz
Subjects:	Advertising Brazil Child Cross-Sectional Studies Energy Intake Female Food Consumption Food Publicity Habits Humans Male PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH Television Brazil Publicidad de Alimentos Consumo de Alimentos Food Publicity Television Food Consumption Televisão Televisión Publicidade de Alimentos Niño Child Criança
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Summary:	This study aimed to verify the effects of buying television advertised food in schoolchildren eating behaviors. We performed a cross-sectional study with fourth grade students of an elementary education in Belo Horizonte, Minas Gerais State, Brazil. We analyzed anthropometric data, the habit of buying television advertised food/beverages, and food consumption (two 24-hour dietary recalls). Logistic regression models were conducted and adjusted for gender, age, caloric intake, nutritional status, and social deprivation of area of residence. In total, 797 children were evaluated, the mean age was 9.81 (0.59) years, 50.7% were female, and 32.4% overweight. The prevalence of the habit of buying television advertised food was 43.1%, among which 99.3% concerned ultra-processed foods, according to the classification proposed by Monteiro et al. (2016), mainly milk beverages (12.1%), industrialized biscuits (11.5%) and candies (9.5%). The habit of buying advertised food increased the chance of consuming ultra-processed foods (OR = 1.92; 95%CI: 1.06-3.46). We found no correlation between this habit and the consumption of minimally processed and processed foods (p < 0.05). This study findings may corroborate the debate on food advertising policy and the development of effective nutrition interventions among schoolchildren, which should involve integrated education bringing together children and parents.
Bibliography:	ObjectType-Article-1 SourceType-Scholarly Journals-1 ObjectType-Feature-2 content type line 23
ISSN:	0102-311X 1678-4464 1678-4464
DOI:	10.1590/0102-311X00091419