Search Results - "Fraccastoro, Sara"

The integrated use of social media, digital, and traditional communication tools in the B2B sales process of international SMEs by Fraccastoro, Sara, Gabrielsson, Mika, Pullins, Ellen Bolman

“…•We present a framework for sales communication tool use and integration, including social media, within and across sales process phases.•We clarify the…”
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Social Media Firm Specific Advantages as Enablers of Network Embeddedness of International Entrepreneurial Ventures by Fraccastoro, Sara, Gabrielsson, Mika, Chetty, Sylvie

“…Combining internalisation theory and internationalisation networking literature we study how international entrepreneurial ventures use social media to…”
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Characteristics of digital artifacts in international endeavors of digital‐based international new ventures by Ojala, Arto, Fraccastoro, Sara, Gabrielsson, Mika

“…Research SummaryCurrent research on digital artifacts and international business reveals that digitalization is changing how firms enter international markets…”
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