Search Results - "Flores Salas, Javiera"
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Brand personality traits: the Chilean Pension Fund Administrators case
Published in RAN (01-12-2017)“…Chilean pension fund industry is largely questioned by public; therefore it becomes essential to work on a strategy to enhance brand’s credibility and…”
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Journal Article -
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Rasgos de personalidad de marca: el caso de las AFP en Chile
Published in RAN (2017)“…Chilean pension fund industry is largely questioned by public; therefore it becomes essential to work on a strategy to enhance brand’s credibility and…”
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Journal Article