Search Results - "Flores Salas, Javiera"

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  1. 1

    Brand personality traits: the Chilean Pension Fund Administrators case by Manuel Escobar Farfán, Rodrigo Gallardo, Javiera Flores Salas

    Published in RAN (01-12-2017)
    “…Chilean pension fund industry is largely questioned by public; therefore it becomes essential to work on a strategy to enhance brand’s credibility and…”
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    Journal Article
  2. 2

    Rasgos de personalidad de marca: el caso de las AFP en Chile by Escobar Farfán, Manuel, Gallardo, Rodrigo, Flores Salas, Javiera

    Published in RAN (2017)
    “…Chilean pension fund industry is largely questioned by public; therefore it becomes essential to work on a strategy to enhance brand’s credibility and…”
    Get full text
    Journal Article