E-commerce Relationship Marketing

E-commerce Relationship Marketing

E-commerce marketing is at the intersection of information systems technology (i.e. supply chain management, enterprise resource planning, customer relationship management), traditional marketing, and the customer interface. In the broader sense E-commerce marketing is comprised of electronic-based...

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Bibliographic Details
Main Authors: Fjermestab, Jerry, Romano Jr, Nicholas C
Format: eBook
Language:English
Published: Bradford Emerald Publishing Limited 2004
Edition:1
Subjects:
Electronic commerce
Relationship marketing
Online Access:Get full text
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Summary:E-commerce marketing is at the intersection of information systems technology (i.e. supply chain management, enterprise resource planning, customer relationship management), traditional marketing, and the customer interface. In the broader sense E-commerce marketing is comprised of electronic-based activities that facilitate manufactured goods and services by the producer to satisfy the wants and needs of the consumer.Previously published in: Enterprise Information Management, Volume 17, Number 6, 2004.
ISBN:184544051X
9781845440510