Search Results - "Findsrud, Rolf"
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An Agile Approach to Service Innovation: Creating Valuable Service Innovation with Agile Resource Integration
Published in Journal of creating value (01-11-2020)“…Value creation through service innovation is challenging in complex, changing markets. Agility may be the key to understanding resource integration in dynamic…”
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Journal Article -
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Motivation: The missing driver for theorizing about resource integration
Published in Marketing theory (01-12-2018)“…Resource integration is vital to value co-creation. However, most research focuses on competencies as enablers of resource integration and the social aspects…”
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Journal Article