Search Results - "Ferrell, O C"

Corporate Social Responsibility and Marketing: An Integrative Framework by Maignan, Isabelle, Ferrell, O. C.

“…Perhaps in response to growing suspicion, some leading companies have openly profiled themselves as socially responsible. This enthusiasm for corporate social…”
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Broadening marketing’s contribution to data privacy by Ferrell, O. C.

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Evaluating E-Book Effectiveness and the Impact on Student Engagement by Merkle, Adam C., Ferrell, Linda K., Ferrell, O. C., Hair, Joe F.

“…Marketing curricula are experiencing a digital disruption as e-books and other electronic educational resources replace print textbooks. This study…”
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The Effect of Market Orientation on Product Innovation by Lukas, Bryan A, Ferrell, O C

“…Numerous scholars have debated whether marketing fosters or stifles innovation. This study investigates the relationship between 2 focal constructs in the…”
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Measuring Corporate Citizenship in Two Countries: The Case of the United States and France by Maignan, Isabelle, Ferrell, O. C.

“…Based on an extensive review of the literature and field surveys, the paper proposes a conceptualization and operationalization of corporate citizenship…”
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Corporate Citizenship: Cultural Antecedents and Business Benefits by Maignan, Isabelle, Ferrell, O C, Hult, G Tomas M

“…The nature of corporate citizenship and its relevance for marketing practitioners and academic researchers are explored. A conceptualization and…”
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Antecedents and benefits of corporate citizenship: an investigation of French businesses by Maignan, Isabelle, Ferrell, O.C

“…The authors first propose a conceptualization and operationalization of corporate citizenship. Then, they present an empirical study conducted among French…”
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Nature of corporate responsibilities: Perspectives from American, French, and German consumers by Maignan, Isabelle, Ferrell, O.C

“…More and more businesses adopt socially responsible initiatives based on the assumption that consumers actively support responsible organizations. Yet, little…”
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Is stakeholder orientation relevant for European firms? by Patel, Vijay K., Manley, Scott C., Hair, Joseph F., Ferrell, O.C., Pieper, Torsten M.

“…Stakeholder theory suggests firms should be sensitive to a broad group of stakeholders and their needs, with balanced trade-offs that are fundamental to…”
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A Macromarketing Ethics Framework: Stakeholder Orientation and Distributive Justice by Ferrell, O.C., Ferrell, Linda

“…This article develops a framework for macromarketing ethics. Macromarketing ethics is concerned with the economic and social impact of the fair distribution of…”
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The Marketing Ethics Course: Current State and Future Directions by Ferrell, O. C., Keig, Dawn L.

“…Many of the critical issues facing modern businesses can be considered marketing ethics issues. It follows that as the field of business ethics has evolved,…”
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Artificial intelligence: disrupting what we know about services by Bock, Dora E, Wolter, Jeremy S, Ferrell, O.C

“…Purpose Artificial intelligence (AI) is currently having a dramatic impact on marketing. Future manifestations of AI are expected to bring even greater change,…”
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Building a Better World: The Role of AI Ethics and Social Responsibility by Ferrell, O.C., Ferrell, Linda

“…In an era where artificial intelligence (AI) is rapidly transforming marketing, the tensions associated with ethics and social responsibility are accelerating…”
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Broadening the Definition of Socially Responsible Marketing by Ferrell, Linda, Ferrell, O.C.

“…Laczniak and Shultz developed a literature informed macro and normative definition of socially responsible marketing (SRM) that provides a stage for…”
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Business Ethics and Customer Stakeholders by Ferrell, O. C.

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Metaverse: shifting the reality of services by Gleim, Mark, McCullough, Heath, Ferrell, O.C., Gabler, Colin

“…Purpose This research aims to focus on the impact of the metaverse on services marketing. After reviewing the past, current and anticipated future of the…”
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TECHNOLOGY CHALLENGES AND OPPORTUNITIES FACING MARKETING EDUCATION by Ferrell, O. C., Ferrell, Linda

“…New technologies, including artificial intelligence (AI), enablers of big data analysis, blockchain data systems, robotics, and drones are transforming…”
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Sarbanes-Oxley Section 406 Code of Ethics for Senior Financial Officers and Firm Behavior by Ahluwalia, Saurabh, Ferrell, O. C., Ferrell, Linda, Rittenburg, Terri L.

“…Sarbanes-Oxley Section 406 requires a code of ethics for top financial and accounting officers in public companies. The objective of this research is to…”
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Market-oriented sustainability: a conceptual framework and propositions by Crittenden, Victoria L., Crittenden, William F., Ferrell, Linda K., Ferrell, O. C., Pinney, Christopher C.

“…Utilizing Resource-Advantage Theory as the underlying theoretical foundation and drawing on literature from a variety of disciplines, we develop a…”
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Global organizational learning capacity in purchasing: Construct and measurement by Hult, G.Tomas M., Ferrell, O.C.

“…This study develops and tests a measure of organizational learning capacity (OLC) using the purchasing process of a Fortune 500 multinational corporation. The…”
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