The Resource-Based View and the Implications of Organisational Orientation in Professional Football Clubs: An Exploratory Study

The COVID-19 crisis represented a major challenge in various social and economic sectors, and the sport context was no exception. Professional clubs had to deal with an intense organisational and operational environment, which is essential to apply their tangible and intangible assets to obtain a su...

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Published in:E-balonmano.com Vol. 19; no. 3; pp. 243 - 262
Main Authors: Miragaia, Dina Alexandra Marques, Ferreira, João J. M., Fernandes, Daniela F.
Format: Journal Article
Language:English
Published: Federación Extremeña de Balonmano; University of Extremadura 22-12-2023
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Summary:The COVID-19 crisis represented a major challenge in various social and economic sectors, and the sport context was no exception. Professional clubs had to deal with an intense organisational and operational environment, which is essential to apply their tangible and intangible assets to obtain a sustainable competitive advantage. This study aims to examine the role of entrepreneurial orientation, market orientation and learning orientation in the performance of professional football clubs. In light of the lens of the resource-based view and adopted a qualitative approach, we conducted semi-structured interviews during the pandemic period with stakeholders from five football clubs participating in professional competitions. The results show that entrepreneurial orientation, market orientation, and learning orientation influence sports clubs’ performance. This study is relevant for sports organisations as it identifies a set of assets that, when strategically managed, can increase organisational performance and generate and enhance their competitive advantage and sustainability. It shows a relation between organisational orientations, the resources implemented in clubs and their performance. Competition stimulated sports organisations to adapt, renew, reconfigure and re-create their resources and capabilities in tune with the environment. Furthermore, professional sports clubs try to follow strategies that improve their sports performance, adapting entrepreneurial orientation to developing new services, products and activities, accepting risks and being proactive. This study is relevant for sports organizations in general, as it identifies a set of assets that, when strategically managed, can increase organizational performance as well as generate and improve a competitive advantage. La crisis de COVID-19 representó un gran reto en diversos sectores sociales y económicos, y el contexto deportivo no fue una excepción. Los clubes profesionales tuvieron que hacer frente a un intenso entorno organizativo y operativo, esencial para aplicar sus activos tangibles e intangibles con el fin de obtener una ventaja competitiva sostenible. Este estudio pretende examinar el papel de la orientación emprendedora, la orientación al mercado y la orientación al aprendizaje en el rendimiento de los clubes profesionales de futbol. A la luz de la óptica de la visión basada en los recursos y adoptando un enfoque cualitativo, realizamos entrevistas semiestructuradas durante el periodo pandémico con stakeholders de cinco clubes deportivos que participan en competiciones profesionales. Los resultados muestran que la orientación empresarial, la orientación al mercado y la orientación al aprendizaje influyen en el rendimiento de los clubes deportivos. Este estudio es relevante para las organizaciones deportivas, ya que identifica un conjunto de activos que, gestionados estratégicamente, pueden aumentar el rendimiento de la organización y generar y mejorar su ventaja competitiva y su sostenibilidad. Muestra una relación entre las orientaciones organizativas, los recursos implantados en los clubes y su rendimiento. La competencia estimula a las organizaciones deportivas a adaptar, renovar, reconfigurar y recrear sus recursos y capacidades en sintonía con el entorno. Además, los clubes deportivos profesionales intentan seguir estrategias que mejoren su rendimiento deportivo, adaptando la orientación empresarial al desarrollo de nuevos servicios, productos y actividades, aceptando riesgos y siendo proactivos. Este estudio es relevante para las organizaciones deportivas en general, ya que identifica un conjunto de activos que, cuando se gestionan estratégicamente, pueden aumentar el desempeño organizacional, además de generar y mejorar una ventaja competitiva.
ISSN:1885-7019
1885-7019
DOI:10.17398/1885-7019.19.243