Search Results - "Fatma, Mobin"

Antecedents and outcomes of brand experience: an empirical study by Khan, Imran, Fatma, Mobin

“…While brand experience has received increasing research attention in recent years, there remains a need to develop and empirically test brand experience models…”
Get full text

Engaging luxury brand consumers on social media by Kumar, Vikas, Khan, Imran, Fatma, Mobin, Singh, Amrinder

“…Purpose Although the consumption of luxury brands is significantly on the rise in emerging markets, a significant impetus is needed to boost their growth to…”
Get full text

CSR, brand image and WOM: a multiple mediation analysis by Fatma, Mobin, Khan, Imran

“…Purpose This study aims to examine the role of corporate social responsibility (CSR) in forming a brand image and word of mouth (WOM) in the hotel industry in…”
Get full text

Brand engagement and experience in online services by Khan, Imran, Hollebeek, Linda D, Fatma, Mobin, Islam, Jamid Ul, Rahman, Zillur

“…Purpose The purpose of this study is to assess the mediating role of brand trust and commitment in the relationship of brand engagement and brand experience…”
Get full text

Do experience and engagement matter to millennial consumers? by Khan, Imran, Fatma, Mobin, Kumar, Vikas, Amoroso, Sara

“…PurposeThe purpose of this research is to examine the effect of certain dimensions of brand experience (sensory, behavioural, affective and intellectual) on…”
Get full text

CSR and consumer behavioral responses: the role of customer-company identification by Fatma, Mobin, Khan, Imran, Rahman, Zillur

“…Purpose The purpose of this paper is to examine the influence of perceived CSR and its influence on customer satisfaction and loyalty in the hotel industry…”
Get full text

Corporate social responsibility and customer-citizenship behaviors: the role of customer–company identification by Fatma, Mobin, Khan, Imran, Kumar, Vikas, Shrivastava, Avinash Kumar

“…Purpose This study aims to analyse a proposed model depicting the direct and indirect relationship between consumer perceptions of corporate social…”
Get full text

The sharing economy: the influence of perceived corporate social responsibility on brand commitment by Fatma, Mobin, Khan, Imran, Rahman, Zillur, Pérez, Andrea

“…Purpose This study aims to identify the influence of perceived corporate social responsibility (PCSR) on consumer brand commitment in ridesharing services…”
Get full text

Customer experience and commitment in retailing: Does customer age matter? by Khan, Imran, Hollebeek, Linda D., Fatma, Mobin, Islam, Jamid Ul, Riivits-Arkonsuo, Iivi

“…While the customer experience (CX) concept has rapidly gained traction in recent years, its effect on customer brand commitment and loyalty remains tenuous…”
Get full text

The effect of CSR engagement on eWOM on social media by Fatma, Mobin, Ruiz, Andrea Perez, Khan, Imran, Rahman, Zillur

“…Purpose The purpose of this paper is to examine how banks’ level of corporate social responsibility (CSR) engagement influences consumers’ electronic…”
Get full text

Consumer perspective on CSR literature review and future research agenda by Fatma, Mobin, Rahman, Zillur

“…Purpose The purpose of this study is to present a taxonomical classification of literature on consumer perspectives toward corporate social responsibility…”
Get full text

Striving for legitimacy through CSR: an exploration of employees responses in controversial industry sector by Fatma, Mobin, Khan, Imran, Rahman, Zillur

“…Purpose Based on the social identification theory, this study aims to understand employees’ reactions to corporate social responsibility (CSR) in oil…”
Get full text

Mobile app vs. desktop browser platforms: the relationships among customer engagement, experience, relationship quality and loyalty intention by Khan, Imran, Hollebeek, Linda D., Fatma, Mobin, Islam, Jamid Ul, Rather, Raouf Ahmad, Shahid, Shadma, Sigurdsson, Valdimar

“…The growing use of mobile technologies is spawning firms' adoption of mobile relationship-building techniques, including via mobile apps. However, despite the…”
Get full text

The effect of CSR on consumer behavioral responses after service failure and recovery by Fatma, Mobin, Khan, Imran, Rahman, Zillur

“…Purpose This paper aims to examine the interconnection between the consumer perceived corporate social responsibility (CSR) and its effect on the post-recovery…”
Get full text

Talent management practices on employee performance: a mediating role of employee engagement in institution of higher learning: quantitative analysis by Abdullahi, Mohammed Sani, Adeiza, Adams, Abdelfattah, Fadi, Fatma, Mobin, Fawehinmi, Olawole, Aigbogun, Osaro

“…Purpose The purpose of this paper is to investigate the effect of talent management (TM) practices on employee performance (EP) and to explore the mediating…”
Get full text

An investigation of consumer evaluation of authenticity of their company's CSR engagement by Fatma, Mobin, Khan, Imran

“…Authenticity seems to be relevant for corporate social responsibility (CSR) judgement as it mitigates the inherent tension between pro-sociality and profit…”
Get full text

The CSR's influence on customer responses in Indian banking sector by Fatma, Mobin, Rahman, Zillur

“…In the face of growing attention to corporate social responsibility (CSR) activities in the marketplace, this paper seeks to demonstrate how corporate social…”
Get full text

Online destination brand experience and authenticity: Does individualism-collectivism orientation matter? by Khan, Imran, Fatma, Mobin

“…Literature that examined the relationship between online destination brand experience (ODBE) and destination brand authenticity (DBA) is limited. Considering…”
Get full text

AR app-based brand engagement and outcomes: A moderated mediation approach by Khan, Imran, Fatma, Mobin

Get full text

Brand authenticity and consumers’ willingness to pay a premium price (WPP): The mediating role of brand identification by Fatma, Mobin, Khan, Imran

“…This study seeks to understand the influence of brand authenticity on consumer willingness to pay premium price (WPP). Also, this study examines the mediating…”
Get full text