Investigating the impact of consumer values and advocacy behavior on buying decision satisfac-tion: A study through gender lens

Consumer’s values, Cultural values, Emotional Values and Word of mouth expressiveness, are good predictors for their buying decision satisfaction. In current study sample of 500 was taken to assess the consumer’s buying decision satisfaction in relation to the importance of their values associated w...

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Bibliographic Details
Published in:	Management science letters Vol. 7; no. 4; pp. 185 - 196
Main Authors:	Jamil, Raja Ahmed, ul Hassan, Syed Rameez, Farid, Asdaq, Ahmad, Naveed
Format:	Journal Article
Language:	English
Published:	Growing Science 01-04-2017
Subjects:	Buying decision satisfaction Cultural values Emotional values Gender Millennial Word of mouth
Online Access:	Get full text
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Summary:	Consumer’s values, Cultural values, Emotional Values and Word of mouth expressiveness, are good predictors for their buying decision satisfaction. In current study sample of 500 was taken to assess the consumer’s buying decision satisfaction in relation to the importance of their values associated with those decisions. This study also reveals how gender influences buying decision satisfaction. Consumer values have a positive and significant impact on buying decision satisfac-tion. While evaluation on the basis of gender and females have more emotional and word of mouth linkages than males, on the contrary to this, males are more concerned with cultural val-ues, and are less expressive and have a tendency to suppress their emotions while making buy-ing decisions.
ISSN:	1923-9335 1923-9343
DOI:	10.5267/j.msl.2017.1.001