Search Results - "Farah, Maya F."

The influence of religiously motivated consumer boycotts on brand image, loyalty and product judgment by Abosag, Ibrahim, F. Farah, Maya

“…Purpose – The purpose of this paper was to examine the influence of religiously motivated boycotts, such as the one conducted in Saudi Arabia against Danish…”
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Mobile-banking adoption: empirical evidence from the banking sector in Pakistan by Farah, Maya F., Hasni, Muhammad Junaid Shahid, Abbas, Abbas Khan

“…Purpose The purpose of this paper is to study the important factors which help explain consumer intention and use behavior in mobile banking (m-banking)…”
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The examination of virtual reality at the intersection of consumer experience, shopping journey and physical retailing by Farah, Maya F., Ramadan, Zahy B., Harb, Dana H.

“…Virtual reality (VR), as a multi-sensory experience, plays a prominent role in the contemporary business landscape. This paper investigates the effects of the…”
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When digital spaces matter: The influence of uniqueness and place attachment on self‐identity expression with brands using generative AI on the metaverse by Farah, Maya F., Ramadan, Zahy, Nassereddine, Yaman

“…Generative artificial intelligence technologies are transforming brand‐customer interactions by offering highly personalized and dynamic virtual experiences…”
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Consumer perception of Halal products: An empirical assessment among Sunni versus Shiite Muslim consumers by Farah, Maya F.

“…Purpose The purpose of this study is to empirically investigate the effects of religiosity level, ethnocentrism, subjective norms, product judgment and trust…”
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Application of the theory of planned behavior to customer switching intentions in the context of bank consolidations by Farah, Maya F.

“…Purpose The purpose of this paper is to examine the factors that affect customers’ switching intentions among banks in the context of mergers and acquisitions,…”
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From Amazon.com to Amazon.love: How Alexa is redefining companionship and interdependence for people with special needs by Ramadan, Zahy, Farah, Maya, El Essrawi, Lea

“…The trend of incorporating assistive conversational agents into people's lives has followed the unprecedented expansion in the usage of artificial intelligence…”
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Disruptions versus more disruptions: How the Amazon dash button is altering consumer buying patterns by Farah, Maya F., Ramadan, Zahy B.

“…Technology, particularly Self-Service Technology (SST), has reshaped the way an individual interacts with a certain brand or retailer. In 2015, Amazon, known…”
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Fast‐food addiction and anti‐consumption behaviour: The moderating role of consumer social responsibility by Farah, Maya F., Shahzad, Muhammad Faisal

“…This study aims to understand the drivers of fast‐food addiction and the role of consumer social responsibility (CSR) on the relationship between fast‐food…”
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Consumers’ switching motivations and intention in the case of bank mergers: a cross-cultural study by Farah, Maya F.

“…Purpose The purpose of this paper is to analyze consumer switching behavior, which in the retail banking sector is of outmost importance, particularly during…”
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Toward an inclusive metaverse: maneuvering between acceptance of disability and need for uniqueness by Farah, Maya F., Ramadan, Zahy

“…PurposeWhile there has been a growing interest in the field of Metaverse-related research, its impact on vulnerable segments of the population, particularly…”
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Satisfying the online food crave: The case of online food aggregators by Farah, Maya F., Ramadan, Zahy, Kanso, Jana

“…The food and beverage (F&B) sector has witnessed a significant rise in online food ordering and delivery companies. Through the consumer journey framework,…”
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Typology of social media followers: the case of luxury brands by Ramadan, Zahy, Farah, Maya F, Dukenjian, Armig

“…Purpose Luxury brands tend to be hesitant in adopting social media. This matter has created an imminent need to understand the different types of online luxury…”
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What to believe, whom to blame, and when to share: exploring the fake news experience in the marketing context by Mahdi, Ali, Farah, Maya F, Ramadan, Zahy

“…Purpose The spread of fake news on social networking sites (SNS) poses a threat to the marketing landscape, yet little is known about how fake news affect…”
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From Karl Lagerfeld to Erdem: a series of collaborations between designer luxury brands and fast-fashion brands by Mrad, Mona, Farah, Maya F., Haddad, Stephanie

“…Numerous designer luxury brands have been interested in creating co-branding partnerships with the fast-fashion retailer H&M. Despite the recognition by some…”
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An adapted TPB approach to consumers' acceptance of service-delivery drones by Ramadan, Zahy B., Farah, Maya F., Mrad, Mona

“…Organisations and marketers have long debated the consumer-brand relationship. Theorising related to this debate led to self-service technologies, which were…”
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Exploring consumer boycott intelligence using a socio-cognitive approach by Farah, Maya F., Newman, Andrew J.

“…Despite a worldwide growth in the number of boycott campaigns, the results of studies are inconclusive as the motives behind individual participation are still…”
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Fooled in the relationship: How Amazon Prime members' sense of self‐control counter‐intuitively reinforces impulsive buying behavior by Ramadan, Zahy, Farah, Maya F., Bou Saada, Rana

“…Amazon, the leader in the e‐retailing sector, has revolutionized online shopping through its vast areas of customer solutions, particularly with its Amazon…”
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The transformative role of firm information transparency in triggering retail investor's perceived financial well-being by Naveed, Muhammad, Farah, Maya F, Hasni, Muhammad Junaid Shahid

“…PurposeBased on transformative service research (TSR), the study explores the mechanisms by which a firm's information transparency influences a retail…”
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Controversial product advertisements in Lebanon: A study of Sunni-Shi’a sectarian disparities and similarities by Farah, Maya F., El Samad, Lamis

“…Purpose – The purpose of this paper is to examine the impact of religious sect on the Lebanese consumer’s perception of controversial product advertisements…”
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