Search Results - "FRUCHTER, G. E"

Signaling Quality: Dynamic Price-Advertising Model by Fruchter, G. E.

“…This paper extends the existing quality-signaling literature by investigating the roles of price and advertising levels as quality indicators in a dynamic…”
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Optimal product line design : Genetic algorithm approach to mitigate cannibalization by FRUCHTER, G. E, FLIGLER, A, WINER, R. S

“…In this marketing-oriented era where manufacturers maximize prots through customer satisfaction, there is an increasing need to design a product line rather…”
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Dual-Role Based Pricing in a Dynamic and Competitive Environment by Fruchter, G. E.

“…The dual role of price, as a product attribute signaling quality and as a measure of sacrifice, serving as a benchmark for comparing the utility gains from…”
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Social Relationship and Transactional Marketing Policies—Maximizing Customer Lifetime Value by Fruchter, G. E., Sigué, S. P.

“…We present an analytic approach to address the problem of how sellers can establish and maintain a long-lasting relationship with a buyer and, at the same…”
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Optimal budget allocation over time for keyword ads in Web portals by FRUCHTER, G. E, DOU, W

“…This study investigates how to dynamically allocate resources with a given budget for advertising through Web portals using keyword-activated banner ads on the…”
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Dynamic strategic pricing and speed of diffusion by DOCKNER, E. J, FRUCHTER, G. E

“…Defining speed of diffusion as the amount of time it takes to get from one penetration level to a higher one, we introduce a dynamic model in which we study…”
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Dynamic network-based discriminatory pricing by FRUCHTER, G. E, RAO, R. C, SHI, M

“…We study the dynamic pricing decisions for competitive network service providers. We assume that each competing firm follows a three-part pricing scheme, which…”
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Dynamic promotional budgeting and media allocation by Fruchter, Gila E., Kalish, Shlomo

“…This paper address the managerial problem of promotional budgeting and media allocation in a dynamic competitive framework. We develop an extended Lanchester…”
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Optimal Product Line Design: Genetic Algorithm Approach to Mitigate Cannibalization by Fruchter, G. E., Fligler, A., Winer, R. S.

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Oligopoly advertising strategies with market expansion by Fruchter, Gila E.

“…This study extends the literature of dynamic advertising competition by allowing oligopoly competition and market expansion that results from advertising. We…”
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Transactions vs. Relationships: What Should the Company Emphasize? by Fruchter, Gila E., Sigué, Simon P.

“…The relevance of transactional and relational marketing variables in relational exchanges is now well established in the marketing literature. However, the…”
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Closed-Loop Advertising Strategies in a Duopoly by Fruchter, Gila E, Kalish, Shlomo

“…Using the Lanchester model to describe the dynamics of the market where two firms compete for customers by advertising, we solve the problem of determining an…”
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Dynamic Targeted Promotions: A Customer Retention and Acquisition Perspective by Fruchter, Gila E., Zhang, Z. John

“…This research analyzes the strategic use of targeted promotions for customer retention and acquisition in a dynamic and competitive environment. The normative…”
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The Many-Player Advertising Game by Fruchter, Gila E

“…This study extends the time-variant closed-loop strategy of Fruchter and Kalish (1997) to the n -player advertising game. We demonstrate that solving an n…”
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A dual control problem and application to marketing by Fruchter, Gila E.

“…The general approach to adaptive and dual control is to formulate an optimal stochastic control problem. However, for such an approach only mathematical…”
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Optimal management of fringe entry over time by Fruchter, Gila E., Messinger, Paul R.

“…In this paper, we investigate the problem of a dominant company facing entry of a “competitive fringe” (smaller competitor or fringe of smaller competitors)…”
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Research Note: Overselling with Opportunistic Cancellations by Biyalogorsky, Eyal, Carmon, Ziv, Fruchter, Gila E, Gerstner, Eitan

“…In many business sectors such as airlines, hotels, trucking, and media advertising, customers' arrivals and willingness to pay are uncertain. Managers must…”
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Managing Relational Exchanges by Fruchter, Gila E., Sigué, Simon Pierre

“…The authors propose an analytic model that deals with both behavioral considerations between exchange partners and the determination of relational marketing…”
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A game theoretic analysis of a linear compensator in the presence of disturbances and parameter uncertainties by Fruchter, G.E., Speyer, J.L., Hong, S.

“…The game-theoretic approach to linear control synthesis, considering both partial and full information, is extended to include system parameter uncertainty. In…”
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