Search Results - "Evert de Haan"

Device Switching in Online Purchasing: Examining the Strategic Contingencies by de Haan, Evert, Kannan, P.K., Verhoef, Peter C., Wiesel, Thorsten

“…The increased penetration of mobile devices has a significant impact on customers' online shopping behavior, with customers frequently switching between mobile…”
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The Drivers and Consequences of Ad Blocking: A Self-Filtering Mechanism That Increases Ad Effectiveness by de Haan, Evert

“…A growing group of consumers uses ad-blocking software, preventing advertisers from reaching them and resulting in a loss of ad revenue for publishers. Ways to…”
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Mobile platform expansion: How does it affect the incumbent food delivery app and other sales channels? by Liu, Wei, Zhang, Sha, Bijmolt, Tammo, de Haan, Evert

“…Food delivery apps (FDAs) are popular sales platforms, and many restaurants rely on multiple FDAs. Adding more FDAs represents a novel type of channel…”
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The predictive ability of different customer feedback metrics for retention by de Haan, Evert, Verhoef, Peter C., Wiesel, Thorsten

“…This study systematically compares different customer feedback metrics (CFMs) – namely customer satisfaction, the Net Promoter Score, and the Customer Effort…”
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Winning your customers’ minds and hearts: Disentangling the effects of lock-in and affective customer experience on retention by Gao, Lily (Xuehui), de Haan, Evert, Melero-Polo, Iguácel, Sese, F. Javier

“…Building barriers to lock in customers and improving the affective customer experience are two key strategies employed by firms to enhance customer retention…”
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The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework by de Haan, Evert, Wiesel, Thorsten, Pauwels, Koen

“…The Internet has given rise to many new forms of advertising. Scientific studies have focused on individual reactions to specific advertising forms in…”
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Uplift modeling with quasi-loss-functions by Hu, Jinping, de Haan, Evert, Skiera, Bernd

“…Uplift modeling, also referred to as heterogeneous treatment effect estimation, is a machine learning technique utilized in marketing for estimating the…”
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Targeting online display ads: Choosing their frequency and spacing by Försch, Steffen, de Haan, Evert

“…With real-time bidding, advertisers can decide how often (ad frequency) and in what time interval (ad recency) to show an ad to a specific user. Ads shown…”
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Digital knowledge engineering for strategy development by Vomberg, Arnd, de Haan, Evert, Etienne Fabian, Nicolai, Broekhuizen, Thijs

“…This special issue focuses on digital knowledge engineering, where artificial intelligence (AI) emulates human judgment and behavior to create, organize, and…”
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The combined effect of regulators’ and retailers’ actions to stimulate consumer participation in retail energy markets by Huisman, Hester M., de Haan, Evert, Mulder, Machiel, Wieringa, Jaap E.

“…Active consumer participation in retail markets is crucial for an affordable and sustainable energy transition. While energy regulators encourage active…”
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Unstructured data research in business: Toward a structured approach by de Haan, Evert, Padigar, Manjunath, El Kihal, Siham, Kübler, Raoul, Wieringa, Jaap E.

“…Despite the unprecedented growth in both the volume of unstructured data (UD) and the associated methodological sophistication, there is a growing managerial…”
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Gebruik van customer feedback metrics door dienstverleners by Evert de Haan, Peter Verhoef, Thorsten Wiesel

“…Voor de evaluatie van diensten wordt door veel bedrijven gebruik gemaakt van zogenaamde customer feedback metrics (CFMs). Deze maatstaven, zoals…”
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Asset-management decision-support modeling, using a health and risk model by Vermeer, Mischa, Wetzer, Jos, van der Wielen, Peter, de Haan, Evert, de Meulemeester, Ebbo

“…This paper discusses a decision-support model for asset managers to prioritise assets requiring additional maintenance or replacement, by estimating asset…”
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