Search Results - "Everett, Maureen W."

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    Perceived Message Sensation Value (PMSV) and the Dimensions and Validation of a PMSV Scale

    Perceived Message Sensation Value (PMSV) and the Dimensions and Validation of a PMSV Scale by Palmgreen, Philip, Stephenson, Michael T., Everett, Maureen W., Baseheart, John R., Francies, Regina

    Published in Health communication (01-01-2002)
    “…Sensation seeking has been linked to drug abuse and risky behaviors, and is positively associated with preferences for messages high in sensation value (i.e.,…”
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    An Interdisciplinary Team Teaching Model: A Web-Based Project Approach for Teaching Integrated Marketing Communication

    An Interdisciplinary Team Teaching Model: A Web-Based Project Approach for Teaching Integrated Marketing Communication by Everett, Maureen W., Siegel, Carolyn F., Marchant, Marlow J.

    Published in Journal of advertising education (01-11-1999)
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