Search Results - "Ernst, Holger"

Sales, Marketing, and Research-and-Development Cooperation Across New Product Development Stages: Implications for Success by Ernst, Holger, Hoyer, Wayne D., Rübsaamen, Carsten

“…Prior research has identified the integration of marketing with research and development (R&D) as a key success factor for new product development (NPD)…”
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The Antecedents and Consequences of Affordable Value Innovations for Emerging Markets by Ernst, Holger, Kahle, Hanna Nari, Dubiel, Anna, Prabhu, Jaideep, Subramaniam, Mohan

“…Emerging markets offer tremendous growth opportunities for firms. While established multinational firms typically focus on premium segments in emerging…”
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Patent information for strategic technology management by Ernst, Holger

“…The information in patent data can be used for strategic planning purposes. A conceptual framework is developed showing the use of patent information in core…”
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Customer relationship management and company performance—the mediating role of new product performance by Ernst, Holger, Hoyer, Wayne D., Krafft, Manfred, Krieger, Katrin

“…Customer Relationship Management (CRM) is widely accepted as an effective approach for collecting, analyzing, and translating valuable customer information…”
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How Teamwork Matters More as Team Member Dispersion Increases by Hoegl, Martin, Ernst, Holger, Proserpio, Luigi

“…Product development teams become increasingly dispersed because innovative project tasks require the input of specialized knowledge at multiple locations…”
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Value Articulation: A Framework for the Strategic Management of Intellectual Property by Conley, James G., Bican, Peter M., Ernst, Holger

“…This article introduces a framework that helps to assimilate intellectual property management activities with the practices of marketing and strategy. With the…”
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Patent portfolios for strategic R&D planning by Ernst, Holger

“…Empirical research has found a discrepancy between the perceived importance and the actual level of information on competitor's R&D strategies. It has been…”
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Corporate venture capital as a strategy for external innovation: an exploratory empirical study by Ernst, Holger, Witt, Peter, Brachtendorf, German

“…By creating corporate venture capital (CVC) units, large corporations predominantly pursue strategic objectives, especially the realisation of external…”
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Patent portfolio analysis as a useful tool for identifying R&D and business opportunities—an empirical application in the nutrition and health industry by Fabry, Bernd, Ernst, Holger, Langholz, Jens, Köster, Martin

“…Computer aided patent portfolio analysis is a useful tool to evaluate both the R&D landscape and business opportunities. All necessary patent data can be…”
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Opening up the innovation process: the role of technology aggressiveness by Lichtenthaler, Ulrich, Ernst, Holger

“…Besides acquiring external knowledge, many firms have begun to actively commercialize technology, for example, by means of out‐licensing. This increase in…”
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What Keeps Managers Away from a Losing Course of Action? Go/Stop Decisions in New Product Development by Behrens, Judith, Ernst, Holger

“…The purpose of this experimental study is to test whether specific approaches can reduce escalation of commitment—namely, decision‐makers' tendency to persist…”
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Attitudes to externally organising knowledge management tasks: a review, reconsideration and extension of the NIH syndrome by Lichtenthaler, Ulrich, Ernst, Holger

“…Companies may carry out all major knowledge management tasks, i.e. knowledge acquisition, accumulation and exploitation, internally and externally. Therefore,…”
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Integrating the R&D and Patent Functions: Implications for New Product Performance by Ernst, Holger, Fischer, Martin

“…This paper examines the impact of cross‐functional integration between the research and development (R&D) and the patent functions on new product development…”
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External technology commercialization in large firms: results of a quantitative benchmarking study by Lichtenthaler, Ulrich, Ernst, Holger

“…External technology commercialization (ETC), i.e., the commercialization of technological knowledge exclusively or in addition to its application inside the…”
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The democratizing effects of frugal innovation by Nari Kahle, Hanna, Dubiel, Anna, Ernst, Holger, Prabhu, Jaideep

“…Purpose – The aim of this paper is to examine the impact of frugal innovation in the fields of livelihood provision, education, infrastructure, and…”
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Patent applications and subsequent changes of performance: evidence from time-series cross-section analyses on the firm level by Ernst, Holger

“…This article examines the relationship between patent applications and subsequent changes of company performance. Time-series cross-section data from 50 German…”
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Success Factors of New Product Development: A Review of the Empirical Literature by Ernst, Holger

“…The continuous development and market introduction of new products can be an important determinant of sustained company performance. For approximately 30…”
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The interplay between technology characteristics, R&D internationalisation, and new product introduction: Empirical evidence from the energy conservation sector by Ardito, Lorenzo, Ernst, Holger, Messeni Petruzzelli, Antonio

“…Developing marketable products based on proprietary technologies is the key to success in many firms, but it is still a big challenge. Factors explaining when…”
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INTEGRATED KNOWLEDGE EXPLOITATION: THE COMPLEMENTARITY OF PRODUCT DEVELOPMENT AND TECHNOLOGY LICENSING by LICHTENTHALER, ULRICH, ERNST, HOLGER

“…In light of increasing licensing, we challenge the common assumption that product development and technology licensing are substitutes. We develop a…”
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From the Special Issue Editors: Innovations for and from Emerging Markets by Subramaniam, Mohan, Ernst, Holger, Dubiel, Anna

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