Search Results - "Engelland, Brian T"

Religion, humanism, marketing, and the consumption of socially responsible products, services, and ideas: Introduction to a special topic section by Engelland, Brian T.

“…This introduction to the special issue provides an overview and brief summary of the eight articles that follow and take up the issue's theme. Despite the fact…”
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Skin color shades in advertising to ethnic audiences: The case of African Americans by Watson, Stevie, Thornton, Corliss G., Engelland, Brian T.

“…Two experimental studies were conducted to examine African Americans' (AA) perceptions and attitudes toward light-skinned and dark-skinned AA female models in…”
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An Empirical Study of Declining Lead Times: Potential Ramifications on the Performance of Early Market Entrants by Poletti, Michael J., Engelland, Brian T., Ling, Howard G.

“…This study examines innovation lead time, the construct believed to be the key determinant of launch order strategic value. Anecdotal evidence has suggested…”
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Ensuring Service Quality for Campus Career Services Centers: A Modified SERVQUAL Scale by Engelland, Brian T., Workman, Letty, Singh, Mandeep

“…High-quality career services centers benefit marketing students by providing a full range of career counseling and job placement information so that when they…”
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Changes in Consumer Attitudes Resulting from Participation in a Permission E-mail Campaign by DuFrene, Debbie D., Engelland, Brian T., Lehman, Carol M., Pearson, Rodney A.

“…As permission (opt-in) e-mail is used increasingly for marketing products and services, traditional ideas about persuasive communication should be reexamined…”
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Measurement validation in marketing research: A review and commentary by Alford, Bruce L, Engelland, Brian T

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Advertised Reference Price Effects on Consumer Price Estimates, Value Perception, and Search Intention by Alford, Bruce L, Engelland, Brian T

“…Research suggests that consumers respond to reference prices relative to some internal standards developed from experience. In dispute, however, is whether…”
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Market Mavenship as an Influencer of Service Quality Evaluation by Engelland, Brian T., Hopkins, Christopher D., Larson, Dee Anne

“…As an initial step in studying individual characteristics as influencers of service quality evaluation, this research focuses on market mavenship as one…”
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Measurement validation in marketing research by Alford, Bruce L, Engelland, Brian T

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Special issue: measurement validation in market research by Alford, Bruce L, Engelland, Brian T, Hardesty, David M, Bearden, William O, Viswanathan, Madhubalan, Sudman, Seymour, Johnson, Michael, Ping, Jr., Robert A., McQuarrie, Edward F, Houston, Mark B, Teas, R Kenneth, Laczniak, Russell N, McQuitty, Shaun, Singh, Jagdip, Netemeyer, Richard G, Krishnan, Balaji, Pullig, Chris, Wang, Guangping, Yagci, Mehmet, Dean, Dwane, Ricks, Joe, Wirth, Ferdinand

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Developing a Psychometrically Sound Measure of Collegiate Teaching Proficiency by Barnes, Donald C, Engelland, Brian T, Matherine, Curtis F, Martin, William C, Orgeron, Craig P, Ring, J. Kirk, Smith, Gregory R, Williams, Zachary

“…While student evaluation of teaching (SET) has become a common practice on most college campuses, research suggests that weaknesses exist in many of the common…”
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