Search Results - "Eighmey, John"

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  1. 1
    My Experience as Deputy Assistant Director for National Advertising at the Federal Trade Commission

    My Experience as Deputy Assistant Director for National Advertising at the Federal Trade Commission by Eighmey, John

    Published in Journal of public policy & marketing (01-09-2014)
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  2. 2
    The Effects of Social Information Cues Featured in SNS Ads on Unfamiliar Product Adoption

    The Effects of Social Information Cues Featured in SNS Ads on Unfamiliar Product Adoption by Kim, Hyejin, Park, Keonyoung, Eighmey, John

    Published in Journal of promotion management (07-06-2019)
    “…This study tests the effects of social information cues on ad responses and consumer decision making processes in the domain of unfamiliar product adoption…”
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  3. 3
    Why Do Youth Enlist?: Identification of Underlying Themes

    Why Do Youth Enlist?: Identification of Underlying Themes by Eighmey, John

    Published in Armed forces and society (01-01-2006)
    “…The U.S. military faces a substantial recruiting challenge stemming from the high percentage of youth pursuing education beyond high school, cyclical…”
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  4. 4
    Harlow Gale and the Origins of the Psychology of Advertising

    Harlow Gale and the Origins of the Psychology of Advertising by Eighmey, John, Sar, Sela

    Published in Journal of advertising (01-12-2007)
    “…Harlow Gale taught psychology at the University of Minnesota from 1895 to 1903 and supervised one of the first laboratories in experimental psychology in the…”
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  5. 5
    Adding Value in the Information Age: Uses and Gratifications of Sites on the World Wide Web

    Adding Value in the Information Age: Uses and Gratifications of Sites on the World Wide Web by Eighmey, John, McCord, Lola

    Published in Journal of business research (01-03-1998)
    “…This study draws on the uses and gratifications perspective in mass communication research to examine the audience experience associated with websites…”
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  6. 6
    The Impact of Extrinsic Incentives on Students’ Willingness to Volunteer as Peer Mentors: Implications for Advertising Education

    The Impact of Extrinsic Incentives on Students’ Willingness to Volunteer as Peer Mentors: Implications for Advertising Education by Anghelcev, George, Eighmey, John

    Published in Journal of advertising education (01-11-2013)
    “…Using motivation crowding theory, the study examined the possibility that low monetary incentives may reduce (rather than increase) students’ motivation to…”
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  7. 7
    Why do youth enlist? Indentification of underlying themes

    Why do youth enlist? Indentification of underlying themes by Eighmey, John

    Published in Armed forces and society (01-01-2006)
    “…The U.S. military faces a substantial recruiting challenge stemming from the high percentage of youth pursuing education beyond high school, cyclical…”
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  8. 8
    SAFETY NET FAILED IN SUPER BOWL FLAP: AS JUST FOR FEET SPOT MOVED TO AIR, DID NO GATEKEEPER SEE ITS PROBLEMS?

    SAFETY NET FAILED IN SUPER BOWL FLAP: AS JUST FOR FEET SPOT MOVED TO AIR, DID NO GATEKEEPER SEE ITS PROBLEMS? by Eighmey, John

    Published in Advertising age (15-02-1999)
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  9. 9
    Safety net failed in Super Bowl flap

    Safety net failed in Super Bowl flap by Eighmey, John

    Published in Advertising Age (15-02-1999)
    “…The Just For Feet commercial by Saatchi & Saatchi, with a variety of others that were viewed on Super Bowl Sunday, show the advertising industry needs to move…”
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    Trade Publication Article
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  10. 10
    Book Review: The Great American Blowup: Puffery in Advertising and Selling

    Book Review: The Great American Blowup: Puffery in Advertising and Selling by Eighmey, John

    Published in Journal of public policy & marketing (01-03-1999)
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  11. 11
    The Great American Blowup: Puffery in Advertising and Selling

    The Great American Blowup: Puffery in Advertising and Selling by Eighmey, John

    Published in Journal of Public Policy & Marketing (01-04-1999)
    “…The Great American Blowup: Puffery in Advertising and Selling, by Ivan Preston, is reviewed…”
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  12. 12
    AN INVESTIGATION OF CAUSES OF VARIATION IN INFORMATION ACQUISITION BY PURCHASERS OF HOUSEHOLD DURABLES

    AN INVESTIGATION OF CAUSES OF VARIATION IN INFORMATION ACQUISITION BY PURCHASERS OF HOUSEHOLD DURABLES by EIGHMEY, JOHN BARRAS

    Published 01-01-1973
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