Search Results - "ELDER, RYAN S."

The “Visual Depiction Effect” in Advertising: Facilitating Embodied Mental Simulation through Product Orientation by Elder, Ryan S., Krishna, Aradhna

“…This research demonstrates that visual product depictions within advertisements, such as the subtle manipulation of orienting a product toward a participant’s…”
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The Effects of Advertising Copy on Sensory Thoughts and Perceived Taste by Elder, Ryan S., Krishna, Aradhna

“…We propose that advertisement (ad) content for food products can affect taste perception by affecting sensory cognitions. Specifically, we show that…”
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Satiation from sensory simulation: Evaluating foods decreases enjoyment of similar foods by Larson, Jeffrey S., Redden, Joseph P., Elder, Ryan S.

“…We demonstrate in two studies that people get more satiated on a food after repeatedly rating or choosing among similar foods shown in pictures. Repeated…”
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Harmful Effects of Mental Imagery and Customer Orientation During New Product Screening by DeRosia, Eric D., Elder, Ryan S.

“…One of the traditional tenets of marketing is that managers considering whether to develop and launch a new product should adopt a customer orientation and…”
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A Review of Sensory Imagery for Consumer Psychology by Elder, Ryan S., Krishna, Aradhna

“…This review of mental imagery research has the core objective of fostering more research on the topic of sensory imagery. The review is organized around a…”
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This Logo Moves Me: Dynamic Imagery from Static Images by CIAN, LUCA, KRISHNA, ARADHNA, ELDER, RYAN S.

“…The authors propose that static visuals can evoke a perception of movement (i.e., dynamic imagery) and thereby affect consumer engagement and attitudes…”
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A Sign of Things to Come: Behavioral Change through Dynamic Iconography by Cian, Luca, Krishna, Aradhna, Elder, Ryan S.

“…We propose that features of static visuals can lead to perceived movement (via dynamic imagery) and prepare the observer for action. We operationalize our…”
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So Close I Can Almost Sense It: The Interplay between Sensory Imagery and Psychological Distance by ELDER, RYAN S., SCHLOSSER, ANN E., POOR, MORGAN, XU, LIDAN

“…Across the five sensory modalities we examine an unexplored difference in imagery: psychological distance. In particular, we propose that imagined senses can…”
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Guilty displeasures: How imagined guilt dampens consumer enjoyment by Elder, Ryan S., Mohr, Gina Slejko

“…Within the domain of food consumption, we explore the antecedents and consequences of “guilty displeasures,” or experiences that consumers should enjoy, but do…”
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Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience by Krishna, Aradhna, Elder, Ryan S., Caldara, Cindy

“…We draw upon literature examining cross-modal sensory interactions and congruence to explore the impact of smell on touch. In line with our predictions, two…”
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The crunch effect: Food sound salience as a consumption monitoring cue by Elder, Ryan S., Mohr, Gina S.

“…•The impact of intrinsic auditory cues on consumption quantity is explored.•Food sound salience leads to a decrease in consumption quantity.•Marketers can…”
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A review of the cognitive and sensory cues impacting taste perceptions and consumption by Krishna, Aradhna, Elder, Ryan S.

“…Food has a daily impact on all consumers, requiring frequent evaluations and decisions pre‐consumption, during, and post‐consumption. Given the number of…”
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Erratum to “Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience” [J. Consum. Psychol. 20 (2010) 410–418] by Krishna, Aradhna, Elder, Ryan S., Caldara, Cindy

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