How to Increase E-Repurchase of E-Pay Consumers in Purwokerto
The purpose of this study is to explain the effect of perceived usefulness, perceived ease of use, perceived risk on e-repurchase using e-pay. Structural Equation Modeling (SEM) was used to test the empirical model. The number of samples in this study was 114 e-pay users in Purwokerto. The results i...
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| Published in: | Jurnal akuntansi, manajemen dan ekonomi Vol. 22; no. 2; pp. 28 - 35 |
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| Main Authors: | , |
| Format: | Journal Article |
| Language: | English |
| Published: |
FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS JENDERAL SOEDIRMAN
01-06-2020
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| Online Access: | Get full text |
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| Summary: | The purpose of this study is to explain the effect of perceived usefulness, perceived ease of use, perceived risk on e-repurchase using e-pay. Structural Equation Modeling (SEM) was used to test the empirical model. The number of samples in this study was 114 e-pay users in Purwokerto. The results indicate that perceived usefulness and perceived ease of use have a positive effect on e-repurchase. In addition, researchers can also prove that perceived risk has a negative effect on e-repurchase. |
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| ISSN: | 1410-9336 2620-8482 |
| DOI: | 10.32424/1.jame.2020.22.2.2679 |